In this episode of the Asia Tech Podcast, we explore the entrepreneurial journey of Itai Boublil (https://www.linkedin.com/in/itaiboublil/) , a co-Founder and Chief Commercial Officer of KNOTS (https://www.tryknots.com/) . KNOTS is reimagining the workplace for finance professionals; it is the first GenAI employee for finance teams. Some of the topics that Itai discussed: • A funny story about his first trip to the US from Israel to visit his cousin • The critical role that technology can play is solving complex problems for finance teams • How GenAI will not replace you, but it will surely change the way we work • Building a culture of innovation and continuous improvement • The expectation that KNOTS will evolve into a comprehensive ecosystem that connects different departments within a company, powered by AI Some other titles we considered for this episode: 1. It’s Not About What Are We Trying To Build, It’s About What Are We Trying to Change 2. We Wanted to Provide a New Experience for Finance Teams 3. How Do You Take 16 Hours of Work and Turn It Into 10 Seconds? 4. The Idea Is to Humanize the Whole Process 5. I Enjoy Solving Complicated Problems