My new book Own Or Be Owned launches September 18. More profit, less pain, and a business that runs without you — this book is a how-to manual. Grab your ticket to the book launch here: https://contrarianthinking.biz/oobo_bigdeal Codie Sanchez and guest Bill Perkins discuss how the company you keep can significantly impact your success. They highlight the importance of surrounding yourself with high performers and sharing research and personal stories on boosting productivity and growth. Codie also emphasizes the need to distance yourself from underperformers and explains why being the "dumbest" in your friend group can actually foster personal development. The episode wraps up with tips on protecting your time, choosing the right partners, and leveraging your network for success. Record your first video https://creators.riverside.fm/Codie and use code CODIE for 15% off an individual plan. 01:22 Contrarian Idea: Be the Dumbest in Your Friend Group 03:15 Personal Experiences with Underperformers 05:33 The Power of Saying No 10:00 Research on Social Interactions and Happiness 19:50 Identifying and Removing Underperformers 24:41 Meeting Bill Perkins 26:37 A Humbling Conversation 28:18 The Power of Ambitious Friends 28:44 The 80/20 Rule in Friendships 30:53 Valuing Your Time 33:27 Investing in Yourself 35:13 Choosing the Right People 36:19 The Importance of Integrity 44:37 Finding the Right Talent 48:58 Generosity and Sharing Success 🔗 MORE FROM BIGDEAL: 🎥 Youtube: https://www.youtube.com/@PodcastBigDeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast/ 📽️ TikTok: https://www.tiktok.com/@big.deal.pod Relevant Links: https://insight.kellogg.northwestern.edu/article/sitting-near-a-high-performer-can-make-you-better-at-your-job https://pubmed.ncbi.nlm.nih.gov/26847844/