Jamil Ghani is Amazon’s Vice President of Prime. Ghani joins Big Technology Podcast to discuss Amazon's position in the ongoing trade war and how Alexa Plus combined with Prime will appeal to its customers. Tune in to hear Ghani debunk the headline about tariff price labels, walk through Alexa Plus’s rollout, and outline why Amazon believes its approach to a contextually-aware assistant will work. We also cover Prime Day strategy, supply-chain regionalization, warehouse robotics, and Amazon’s growing AI alliance with Anthropic. Hit play for a fast, candid look at how the world’s largest online retailer is positioning itself for the next era of commerce and consumer tech. Chapters 00:00 Introduction to Amazon's Current Landscape 03:50 Navigating Tariffs and Supply Chain Dynamics 10:04 The Amazon Flywheel and Seller Sentiment 16:05 The Rollout of Alexa Plus and Its Features 23:48 AI Assistants: Companionship vs. Utility 29:10 The Rise of Chatbots as Companions 39:26 The Future of E-commerce and AI Integration 41:37 Amazon's Infrastructure and Supply Chain Innovations 49:12 Partnerships and Future Collaborations with Anthropic