Dive deep into the visionary mind of J.W. Roth, the fifth-generation Coloradan, founder, and CEO of VENU, the company behind iconic Colorado Springs staples like Bourbon Brothers, Boot Barn Hall, and the game-changing Ford Amphitheater. In this exclusive interview on the COS Business Podcast, J.W. shares his incredible journey from law enforcement, chasing bad guys by night while building businesses by day, to becoming a titan in the live entertainment and food industries. In this episode, J.W. Roth discusses: • His unconventional path from police officer to successful entrepreneur. • The critical lessons learned from early business failures and the importance of "getting back on the horse." • The art of raising capital (billions over his career) and building strategic partnerships (with brands like Ford and figures like Troy Aikman). • The "hundred-million-dollar gamble" of conceptualizing and building the Ford Amphitheater. • Addressing community feedback and his commitment to being a good neighbor. • His unwavering belief in music as a unifier for communities. • The fan-owned financing model and cutting-edge venue design. • The importance of mentorship and building a strong team (including family). • His insights on the growth and vibrancy of Colorado Springs. • The thrilling story behind the OneRepublic opening nights selling out in minutes. If you're an aspiring entrepreneur, a music lover, or interested in the economic development of Colorado Springs, this conversation is packed with invaluable insights, raw honesty, and inspiring stories of resilience. Learn more about VENU: https://venu.live/ TIMESTAMPS: 00:00 - Intro & Music as a Unifier 03:19 - From Law Enforcement to Business 07:05 - Early Failures & Resilience 15:47 - The Genesis of VENU & Ford Amphitheater 34:15 - Addressing Ford Amphitheater Challenges 56:32 - J.W. Roth's Career Reflections & Legacy 01:00:18 - The OneRepublic Sellout Story 👍 Like this video if you found it insightful! 🔔 Subscribe to the COS Business Podcast on YouTube: https://www.youtube.com/@ColoradoBusinessPodcast 💬 What was your biggest takeaway from J.W. Roth's story? Comment below!