How to Position a Brand Chris and Jose talk about how to position yourself and your business to maximize your value and your happiness. Learn how to analyze and dissect the positioning and design strategies of powerful brands like: Harley Davidson, Apple, Lululemon and Adidas. Learn strategic and tactical skills you can use to grow your business. Book: Positioning: The Battle for Your Mind By Al Ries http://amzn.to/1JuqKhe Table of Contents 1:29 Positioning Overview (Coke example) Scarcity Demand Convenience 3:34 Apple positioning case study 6:37 Virgin America positioning case study 7:51 Toyota positioning case study 8:59 How to position your design business - The 3 key components of positioning 10:53 Identifying what you're good at - venn diagram 15:14 What industries value your skill set? 17:04 Who are the customers? 17:48 Highly successful brands are analyzed by Chris and Jose 20:50 Understand your customers, sound and look like them 21:45 How to target a market and get clients 26:15 Summary Special Thanks to our Sponsors: Shutterstock - http://www.shutterstock.com Media Temple - http://mediatemple.net This is Ground - http://thisisground.com Links Discussed in This Episode: CORE Really Explained: https://www.youtube.com/watch?v=j9WFfp1iBaw&list=UU-b3c7kxa5vU-bnmaROgvog CORE Brand Attributes Webinar: https://www.youtube.com/watch?v=5l4i3PZucHI&list=UU-b3c7kxa5vU-bnmaROgvog CORE Defining the Brand: https://mail.google.com/mail/u/0/#sent/14a131fd05283512?projector=1 _________________________________________________ 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/ Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: http://bit.ly/myskooltools === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.