#TheMusicPodcast #VikramMehra #ManagingDirector #SaregamaIndia Get ready for the latest episode of THE MUSIC PODCAST with Tarsame Mittal! We're excited to host Vikram Mehra, the Managing Director of Saregama India, one of India's leading music labels. Vikram brings a wealth of insights into the music business, shedding light on the less-discussed aspects of music labels. He discusses the challenges artists face in the industry and suggests ways labels can support them. Tune in for an informative and engaging episode you won't want to miss! _ Send Saregama India your work at: content@saregama.com _ His Socials: IG – https://www.instagram.com/vikrammehra30 X - https://x.com/vikme? FB - https://www.facebook.com/vikram.mehra.5243?mibextid=LQQJ4d Saregama India Socials: IG – https://www.instagram.com/saregama_official X - https://x.com/saregamaglobal? FB - https://www.facebook.com/saregama?mibextid=LQQJ4d _ Listen to this episode with Vikram on all leading audio streaming channels! _ EPISODE DESCRIPTION: Join us on an educational journey with Vikram Mehra, the Managing Director of Saregama India, one of India's leading music labels with a rich history. In this episode, Vikram offers candid insights into various facets of the music industry. He discusses India’s expansive international appeal, emphasising the importance of education and calculated risk-taking in the business landscape. Vikram also sheds light on the challenges Saregama India has navigated over the years and its proactive stance in seeking budding lyricists and venturing into artist management, with the launch of three promising talents. Delving deeper into the business dynamics, Vikram provides an in-depth analysis of the Indian music market's growth potential and advocates for initiatives to counter the prevalent 'Free Culture’ in music consumption. He elaborates on Saregama India's innovative ventures, such as the Saregama Caravan, and outlines their strategic approach towards regional markets. Join us for this comprehensive exploration of the music industry! 🎵 Show some love! Hit the Like, Share, and Subscribe buttons for The Music Podcast! Your thoughts matter, drop them in the comments. Share your Wishlist for upcoming guests or the burning questions you'd like your favourite artist to answer. Connect with us at themusicpodcast01@gmail.com. Your feedback makes our podcast journey even more exciting! _ EPISODE CHAPTERS: 00:00 - Experience on TMP 00:20 - Introduction 01:39 - Thoughts on the International Market 03:59 - Learning from his journey 13:13 - The Saregama Legacy 16:58 - Signing Artists under the banner 26:10 - Saregama Music YouTube Covers 27:59 - Career in Saregama India 33:59 - Issues faced by the Music Industry 40:24 - Growth Potential in the Market 41:56 - 'Ability' vs. 'Intent' to Pay 49:04 - Opportunities in Music Business 52:07 - Badshah's 'Pani Pani' Track 55:55 - Trends in the Industry 01:01:43 - Content Utilisation 01:03:17 - What is Saregama India looking for in an artist? 01:10:08 - Thoughts on AI 01:14:42 - Explained: 'Law of Average' 01:19:30 - #AskTheGuest 01:30:48 - Funniest experience 01:33:14 - Dealing with Failures 01:34:27 - Listening to Music as a Kid x Yoodlee Films 01:40:25 - Thoughts on Artist Management & Current Artist Mindset 01:45:32 - Common Mistakes by Business Professional 01:47:17 - Saregama India's Investment Checklist 01:47:55 - Change in the Industry 01:48:22 - Saregama India's Legacy 01:49:17 - Thank you! #therealmusicpodcast #Thatsreal #TMP _ Stay tuned for the next episode of 'The Music Podcast'! 🎧 We've got another exciting conversation lined up for you! Don't miss it! _ Subscribe to our YouTube Channel: The Music Podcast YT Channel – https://www.youtube.com/@_TheMusicPodcast_ _ Host - Tarsame Mittal Guest – Vikram Mehra His Managers – Neha Malhotra & Khushi Mittal Audio Credits: Dialogue Editor, Mix and Master by Farhan Shaikh at Chordfather Productions Audio Post Production Studio - Chordfather Productions Producer - Vinita Sabberwal Business Head - Dimple Mehta THE CREW – CONTENT TEAM - Abhineet Mandal, Janice Fernandes, Fahiyan Hussain Head of Production – Sahil Choubey Post Production - Srinivas Rao, Ashutosh Surendra Kharunkar, Piyush Rajput Subtitling – Zibanka Media Services Pvt. Ltd. Researcher - Aastha Gupta SHOOT TEAM – D.O.P – Deepak Rai Sound – Akhilesh Singh Make Up - Mohsin Ali Lights - Famous Lights Camera: Video Plus Camera Attendants: Ujjwal Loy, Moolchand Yadav Lightmen: Mithun Sarkar BTS: Ramesh Yadav #themusicpodcast #tmp