So much wisdom from the world’s most influential graphic designer, and first female principal at Pentagram. Remarkably candid conversation that every designer needs to hear. Advice from a graphic design legend. We're at Adobe Max and Chris interviews the legendary Paula Scher! 00:45 - Do you have any questions from your talk that were unanswered? 01:08 - How do you get someone else to do something out of their comfort zone? 02:30 - Longevity and consistency has helped Paula be more persuasive. 02:50 - If the fee is higher, the client tends to listen more - why price plays a role in perception. 03:45 - How to present a project and set the stage for your design to be viewed. 04:15 - Building a reputation is important, how do you do it? 05:36 - What pro-bono projects were the most impactful for you? 8:07 - Why is free work important? 9:00 - The responsibility and expectations of designers 9:40 - Have you worked on projects where things went bad? 10:33 - How do you get out of the creative funk and stir creativity. 11:50 - How do you handle attachment with your work and negative feedback? 14:30 - How can we have greater success with client changes? 17:25 - When you design, pretend like you have to shop for the client. Figure out what they need. Use examples. 19:59 - Where do you think the client conflict about mis-aligned designs comes from? 22:06 - What was it like to be part of the “Abstract” design series on Netflix. 24:05 - The anatomy and diagram of a meeting 25:48 - Is your life different after your Netflix appearance? 26:50 - How do you deal with adversity your business and in the market? 30:34 - What motivates you? Partial Awards List: Art Directors Club Hall of Fame Chrysler Award for Innovation in Design AIGA Medal 2001 National Design Award (Cooper Hewitt Smithsonian) SVA Masters Series Awards Print Regional Design Annual Pentagram https://www.pentagram.com --- 👉Subscribe: https://goo.gl/F2AEbk We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL Our BOOKLIST: https://goo.gl/onrdxr Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — OUR AFFILIATE LINKS Skillshare: https://goo.gl/YCo2uT Amazon: http://a.co/7abg3DD Creative Market: https://goo.gl/g4jlTE Artlist: http://bit.ly/2uWdna7 Get our FAVORITE notebook from Baron Fig: https://baronfig.com/?ref=zQoKL — Futur Podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 — Host– Chris Do Cinematography– Aaron Szekely, Mark Contreras Live Editor– Erica Pead Editor– Stewart Schuster, Mark Contreras, Aaron Szekely Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, Din, Helvetica Neue Futur theme song— Adam Sanborne