Use Sam's secret growth sauce: generate more traffic with HubSpot's Free Landing Page Builder 🔥 https://clickhubspot.com/008 Episode 561: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) tell the story of a niche plant blog becoming a $27M/yr gardening empire. — Show Notes: (0:00) Intro (2:00) $27M ARR gardening influencer (14:30) Fruit Marketing: How Hass avocados became #1 (23:30) New Movement: Man Camps (31:00) Search Engines - Best Business In The World (44:00) Sergey Brin and Larry Page Stories You've Never Heard — Links: • Plant Daddy on YouTube - https://www.youtube.com/@epicgardening • Epic Gardening - https://www.epicgardening.com/ • Kagi - https://kagi.com/ • Camp MFM Sizzle - https://tinyurl.com/5bam77eb — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire global talent (like Shaan does) and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than their US equivalents. — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth 💰 Pitch your startup for a shot at a $1M investment with Sam Parr as the MC https://clickhubspot.com/pitch My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano