Lord Bilimoria is a businessman and life peer in the House of Lords. Founding Cobra Beer in 1989, in this interview Lord Bilimoria distils decades of business experience into valuable lessons. After attending university at 16, Lord Bilimora came to the UK on a scholarship at 18. It was then he identified a space in the market for Cobra Beer, inspired by his youth in India. In this episode, they discuss how being creative and an innovation is crucial for an entrepreneur and how to cultivate these skills. He offers the tips he uses to problem solve, how to pursue optimism and how his motto, “problem, solution, action”, plays into his everyday life. He shares with Jake and Damian his failures, successes and how he has learnt to identify when to give up and when to push through. Get MORE from High Performance: Last tickets remaining for our live theatre tour! https://www.thehighperformancepodcast.com Books Out Now: • The High Performance Daily Journal - 365 Ways To Become Your Best! smarturl.it/HPJournal • High Performance: Lessons From the Best on Becoming Your Best https://amzn.to/3WcJnBs Join our FREE members club the High Performance Circle. Just go to https://www.thehighperformancepodcast.com You will get: • Weekly Monday Motivation Newsletter with Book Recommendations, Discount Codes, and more! • Exclusive early video access • Keynote speeches that keep you learning • And much more! Listen on your Podcast player: http://www.podfollow.com/highperformance #LordBilimoria #cobra #cobrabeer #highperformance #highperformancepodcast #entrepreneur