In this 74th in a series of live discussions with Bret Weinstein and Heather Heying (both PhDs in Biology), we discuss the state of the world through an evolutionary lens. This episode marks the first episode in which we broadcast ads. After speaking two ads at the top of the show, we devote the rest of the episode to a critique of advertising, a history of ads in nature (bird plumage or song, bright coloration or patterning on a toxic frog or butterfly), and a discussion of how ads have been used to drive editorial content in some places, notably magazines aimed at women and girls. We then provide eight pro bono ads: products or things that we think are awesome (or not), and why we think so. This was fun; we hope you think so, too. Our book, A Hunter-Gatherer’s Guide to the 21st Century, is now available for pre-sale at amazon. Publication date: 9-14-21: https://www.amazon.com/dp/0593086880/ref=cm_sw_r_tw_dp_5BDTABYFKRJKZBT5GSQA DarkHorse merchandise now available at: store.darkhorsepodcast.org Find more from us on Bret’s website (https://bretweinstein.net) or Heather’s website (http://heatherheying.com). Become a member of the DarkHorse LiveStreams, and get access to an additional Q&A livestream every month. Join at Heather's Patreon. Like this content? Subscribe to the channel, like this video, follow us on twitter (@BretWeinstein, @HeatherEHeying), and consider helping us out by contributing to either of our Patreons or Bret’s Paypal. Looking for clips from #DarkHorseLivestreams? Here are some, updated frequently: @DarkHorse Podcast Clips Theme Music: Thank you to Martin Molin of Wintergatan for providing us the rights to use their excellent music. Q&A Link: https://youtu.be/NYOpn7eDImE Mentioned in this episode: ExpressVPN: VPNs keep you and your information safe. Use this code—darkhorse—to get 3 months free on a year-long subscription at ExpressVPN. Go to: https://www.expressvpn.com/darkhorse OMAX CryoFreeze: Pain is necessary and adaptive, but sometimes it interferes with life. This CryoFreeze CBD Roll-On is effective at reducing pain. Go to: https://omaxhealth.com and use code DARKHORSE for 20% off Cryofreeze and all other products sitewide. Gloria Steinem’s 1990 essay, “Sex, Lies & Advertising” published in (by then ad-free) Ms. Magazine: http://www1.udel.edu/comm245/readings/advertising.pdf If you have a library of print books that you read and return to, and you don’t know about bookdarts, you should: https://www.bookdarts.com The next time you find yourself in the jungle, or just slogging through a wet forest, try Aigle boots: https://www.aigle.com/eu/en/made-in-france Beautiful pottery by Matthew Kelly: https://matthewkellypottery.com Beautiful 2D art (wood burning): by Matthew in Portland, Oregon. Findable on IG: Montybelle Beautiful leather work (including Dark Horse coasters): https://www.instagram.com/343leather/ Delicious and effective teas, tinctures and more, with a lot of humor: http://giant-herbs.com Adjustable crescent wrench with vise lock: https://www.homedepot.com/p/Stanley-MaxGrip-10-in-Locking-Adjustable-Wrench-85-610/203713967