A goal tells you where you want to go. How do a plan and a strategy fit together? Seth Godin joins Bryan Elliott to unpack that distinction and the ideas in his book This Is Strategy. In this Behind the Brand conversation, Seth explores four threads—systems, games, empathy and time—and why understanding the people you serve matters when deciding what to build next. https://www.behindthebrand.tv/vip Get a short note from me each week with what I've learned from interviewing some of the smartest people in the world -- the best inspiration, education, access to events, perks, finds, free stuff and more to help you improve your life and business! Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand Listen to the Podcast http://bit.ly/BehindtheBrandPodcast Join our email group to hear about special events and announcements https://BehindtheBrand.tv Here are my personal favorite Behind the Brand playlists: 1. Behind the Brand full-length episodes: http://bit.ly/BTBfull-length 2. The BEST advice from some of the most successful entrepreneurs: http://bit.ly/supersmartpeople 3. 5 Minutes or less with some of the smartest people on the planet http://bit.ly/BTBunder5min --------------------- More? Get Behind the Brand on... Instagram: http://instagram.com/1goodbrain Twitter: https://twitter.com/BryanElliott Facebook: http://fb.com/BehindtheBrand For business inquiries: 1goodbrain@gmail.com See my film and commercial production work here: http://bit.ly/thegoodbrainwork