Shane sits down with Maverick Carter, CEO of SpringHill Company, business partner to LeBron James, and one of the most influential figures in modern sports and entertainment, for an unfiltered, masterclass conversation about capitalism, culture, and coming up from nothing. Maverick opens up about his roots in Akron, Ohio, where his grandmother ran an underground after-hours club that doubled as a community hub and a crash course in entrepreneurship. He explains how sweeping floors and watching dice games taught him the rules of capitalism long before business school ever could. From there, the discussion dives into his early days at Nike, the founding of SpringHill, and his lifelong friendship with LeBron, including the now-legendary story of how a teenage LeBron turned down a $10 million check from Reebok to bet on himself and ultimately sign with Nike. Along the way, Shane and Maverick riff on the psychology of money, what it really means to “earn your name,” and how winning — in sports, business, or life — is about raising all ships. Subscribe to VICE News here: http://bit.ly/Subscribe-to-VICE-News Protect your family with life insurance from Ethos. Get up to $3 million in coverage in as little as 10 minutes at https://ethos.com/SHANE. Application times may vary. Rates may vary. #VICENews #news #sshq Check out VICE News for more: http://vicenews.com Follow VICE News here: TikTok: https://www.tiktok.com/@vicenews?lang=en Facebook: https://www.facebook.com/vicenews Twitter: https://twitter.com/vicenews Instagram: http://instagram.com/vicenews More videos from the VICE network: https://www.fb.com/vicevideo ============================= Chapters 00:00 Welcome, Maverick Carter! 02:28 Breaking News: LA28 Ceremonies With Fullwell 04:07 "Maverick Carter" on The Beginning of It All 13:40 Name “Maverick” And Identity 20:42 When Maverick meet "LeBron James" 24:56 Winning Mentality: High Tide Raises All Ships 34:10 Strategy For Sneaker Meetings 43:29 The "$10M" Personal Check Offer 53:27 "$90M" Most Biggest Deal in History 1:00:00 Don’t Scale Clients, Scale Businesses 1:10:04 Launching The Shop And Brand Identity 1:16:01 Scrapping Kanye Episode To Protect Value 1:24:38 Sports And Live Events As Media’s Future ============================= How Maverick Carter Rewrote the Rules of Sports Media ft Maverick Carter | Shane Smith Has Questions https://youtu.be/AFfY5A46kLo