How can Democrats reach the elusive swing voter? Danielle Butterfield, executive director of Priorities USA, one of the most important PACs in Democratic politics, joins Dan to talk about Priorities' attempts to reshape how Democratic campaigns think about targeting voters on the internet. She breaks down their research into how voters are looking for information on search engines, why campaigns need to rethink how they talk to voters on YouTube, and how Priorities USA is getting out ahead of 2028 by trying to frame JD Vance and Marco Rubio in swing voters' minds before the presidential election begins. CHECK OUT THESE DEALS FROM OUR SPONSORS HIYA: https://www.hiyahealth.com/CROOKED WILD ALASKAN COMPANY: http://www.wildalaskan.com/CROOKED HIMS: https://www.hims.com/CROOKED HELIX: https://www.helixsleep.com/crooked CHAPTERS 0:00 Intro 4:07 Why Democrats' digital spending isn't working 16:08 Ad break 19:45 Google, chatbots, and YouTube as search engines 26:32 What people actually search for 37:09 Ad break 39:35 Where disengaged voters actually hang out 51:20 Ad break 51:55 The JD Vance ad 01:05:22 The Marco Rubio ad 01:09:15 Meme-ifying the candidates 01:11:41 Advice for 2028 campaigns Join this channel to get access to perks like ad-free episodes and exclusive videos: https://www.youtube.com/channel/UCKRoXz3hHAu2XL_k3Ef4vJQ/join Head to CrookedCon.com for tickets, lineup announcements, and more! http://crookedcon.com/ For a transcript of an episode of Pod Save America, please email transcripts@crooked.com. Subscribe to our channel! https://www.youtube.com/crookedmedia?sub_confirmation=1 Photos courtesy of AP Photo Archive Crooked believes that we need a better conversation about politics, culture, and the world around us—one that doesn’t just focus on what’s broken, but what we can do to fix it. At a time when it’s increasingly easy to feel cynical or hopeless, former Obama staffers Jon Favreau, Jon Lovett, and Tommy Vietor have created a place where people can have sane conversations that inform, entertain, and inspire action. In 2017 they started Crooked with Pod Save America—a no-bullshit conversation about politics. Since then, we continue to add shows, voices, and opportunities for activism, because it’s up to all of us to do our part to build a better world. That’s it. End of mission. Learn more about Crooked at http://www.crooked.com Follow the pod on Twitter https://twitter.com/podsaveamerica Follow Crooked on Facebook https://www.facebook.com/CrookedMedia/ Follow Crooked on Instagram https://www.instagram.com/crookedmedia/