Ali and Gaby Rosenberg are the sibling co-founders behind Blossom, the Australian fixed-income investing app that launched during COVID and grew into one of the fastest-rising fintechs in the country. In this episode of the Australian Business Podcast, host Gemma Mitchell sits down with Ali and Gaby to unpack how they spotted a gap in the market, validated a niche idea, and scaled a trusted investing platform in one of the most regulated industries. If you like this episode, make sure to follow The Australian Business Podcast on Apple, Spotify, YouTube or wherever you get your podcasts. Ali and Gaby Rosenberg from Blossom talk about: – Spotting the gap in Australia’s fixed-income market and validating the demand – Launching a fintech startup during the uncertainty of COVID-19 – How they went from idea to app in under a year – The challenges (and perks) of building a company with your sibling – Funding their startup and finding their first thousand users – The early growth strategies that helped Blossom stand out – The hardest parts of scaling — from compliance to culture – Leadership lessons learned the hard way as young founders – Their advice for anyone dreaming of starting a purpose-driven business Chapters 00:00 Introduction 02:05 Founding Blossom 05:44 First customers 06:35 Did the covid pandemic help? 08:09 Experience with building a business 10:48 Growth of Blossom 12:20 How was it funded? 13:34 First product 14:56 What's next? 16:49 Challenges 20:06 Learnings 22:13 Client demographic 24:27 Have there been any setbacks? 26:21 Biggest pieces of advice Resources for this episode Blossom: https://www.blossomapp.com/ Ask a question (select the Business or Finance podcast): https://bit.ly/R-quest Rask Resources Inflection community: https://community.rask.com.au All services: https://bit.ly/R-services Financial Planning: https://bit.ly/R-plan Invest with us: https://bit.ly/R-invest Access Show Notes: https://bit.ly/R-notes Ask a question: https://bit.ly/R-quest We love feedback! https://raskau.typeform.com/to/ZbfHy6IP Follow us on social media: – Instagram: https://www.instagram.com/rask.invest – TikTok: https://www.tiktok.com/@rask.invest DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg