Tanguy Crusson is the product lead for Jira Product Discovery at Atlassian. In his more than 10 years at the company, he has been instrumental in taking several new products from zero to one, including HipChat, Statuspage, and Jira Product Discovery. In this episode, we dive deep into the struggles of innovating and building new products inside a large company. Tanguy shares candid stories about what worked, what didn’t, and his many hard-won lessons learned about how to successfully build 0 to 1. We cover: • Why large companies with so many advantages still fail at creating new products • Lessons learned from building HipChat • How to avoid common pitfalls like competitive myopia and premature scaling • Lessons learned from the acquisition and integration of Statuspage • Insights from the success of Jira Product Discovery • Tactics for protecting your “ugly babies” • The power of “lighthouse users” • The importance of having a “why now” • Much more — Brought to you by: • Vanta—Automate compliance. Simplify security: Statuspage: a journey of perseverance • WorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUs: https://workos.com/lenny • Coda—The all-in-one collaborative workspace: https://coda.io/lenny Find the transcript at: https://www.lennysnewsletter.com/p/building-0-to-1-inside-atlassian-tanguy-crusson Where to find Tanguy Crusson: • X: https://x.com/tanguycrusson • LinkedIn: https://www.linkedin.com/in/tanguy-crusson-99832a Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ In this episode, we cover Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.