Heat pumps are at a crossroads. After a decade of growth, global sales fell in 2025 as weaker construction activity weighed on key markets. Yet the longer-term picture remains resilient. Heat pumps have continued to gain ground against fossil fuel heating in several regions, while Europe remains a focal point for adoption, shaped by a shifting mix of subsidies, energy prices and consumer demand. So what is driving heat pump uptake today, and what will determine whether electrified heating can move into the mainstream? On today’s show, Tom Rowlands-Rees is joined by Yara van Ingen, an associate from our building decarbonization team, to discuss her note “Heat Pump Market Outlook 2026: Blip, Not Bust.” Complementary BNEF research on the trends driving the transition to a lower-carbon economy can be found at BNEFGO on the Bloomberg Terminal or on bnef.com (https://www.bnef.com/) Links to research notes from this episode: Heat Pump Market Outlook 2026: Blip, Not Bust - https://www.bnef.com/insights/39389 (https://www.bnef.com/insights/39389) See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information. The future of energy, transport, sustainability and more, as told by BNEF analysts. Each week, Dana Perkins and Tom Rowlands-Rees sit down with BloombergNEF (BNEF) analysts to uncover the key findings and stories behind their latest research. Check out more episodes: https://www.youtube.com/playlist?list=PLe4PRejZgr0O1zx-dJnH-YQw7APqnHLcm Watch video podcasts: https://www.youtube.com/playlist?list=PLe4PRejZgr0MS0Tqk_zQl1LVVTdWuH2Di Visit us: https://www.bloomberg.com/podcasts #energy #sustainability #podcast