Simon Sinek is a renowned leadership expert and the founder of ‘The Optimism Company’, which provides programmes for leadership development. He is also the best-selling author of the books, ‘Start With Why’, ‘Leaders Eat Last’, ‘The Infinite Game’, and ‘Find Your Why’.  00:00 Intro 02:17 Simon's take on the times we are living in 05:43 We don't have strong role models anymore 10:45 Why isn't there demand for friendship therapy 13:32 What really is a friend 16:16 The most important metric for longevity 18:29 Have we lost the skill of making friends? 22:25 Why national service is so important 31:03 The importance of belief 36:44 Remote connection vs in person 39:36 Is the office outdated? 44:26 The importance of acts of service 46:20 Is the rise of individualism hurting us? 49:44 What direction should young people be directing their life towards 52:13 Andrew Tate's approach validating young people 54:19 Are friendships the same as relationships? 58:32 Having our priorities wrong 01:13:10 What is Simon struggling with 01:17:56 Where does inspiration come from? 01:21:28 Techniques for public speaking 01:27:25 The difference between validation and insecurity 01:32:19 Companies misunderstand what service means 01:38:12 How to have those difficult conversations 01:45:42 We undervalue stories 01:49:49 Connecting with people 01:53:40 Last question YouTube: You can purchase Simon’s book, ‘The Infinite Game’, here: https://amzn.to/4aXs6Dv  Follow Simon:  Instagram - https://bit.ly/3z0riRb  Twitter - https://bit.ly/45jgWrz  Follow me: https://beacons.ai/diaryofaceo Sponsors: NordVPN: https://nordvpn.com/doac ZOE: http://joinzoe.com with an exclusive code CEO2024 for 10% off