Dr Luca Turin is a biophysicist, writer, and perfume connoisseur whose work on fragrances seems to suggest that we don’t smell molecules, per se - we smell the complex vibrations of an atomic structure. Turin came to be convinced of this model for olfaction at the expense of the standard model of receptors binding smell molecules just on the basis of their shape due to a prediction he made about the smell of sulfur. If the pungent odor of rotten eggs and brimstone was due to the vibrational frequency of the sulfur atom attached to the molecule, then any other atom with a similar vibrational frequency, no matter its shape, should also smell of sulfur. He found a compatible molecule in an unexpected place, and the rest fell into place. We talk about his nascent passion for perfumes, why people are so reluctant to smell things, and the overlap between smell, resonance, and consciousness. Sign up for our Patreon and get episodes early + join our weekly Patron Chat https://bit.ly/3lcAasB AND rock some Demystify Gear to spread the word: https://demystifysci.myspreadshop.com/ OR support us when you do your Amazon shopping through this link for Dr. Turin's books: https://amzn.to/4fLMbQR #sciencepodcast, #longformpodcast, #QuantumMechanics, #PhysicsPodcast, #TransactionalInterpretation, #WaveFunctionCollapse, #Schrödinger, #Heisenberg, #QuantumTheory, #Cosmology, #StringTheory, #QuantumPhysics, #TimeReversal, #NonLocality, #QuantumInterpretation, #CarverMead, #MitochondrialResearch, #AntiAgingScience, #EnergyTransactions, #QuantumPhilosophy, #CosmologicalTheories, #QuantumBeats Check our short-films channel, @DemystifySci: https://www.youtube.com/c/DemystifyingScience AND our material science investigations of atomics, @MaterialAtomics https://www.youtube.com/@MaterialAtomics Join our mailing list https://bit.ly/3v3kz2S PODCAST INFO: Anastasia completed her PhD studying bioelectricity at Columbia University. When not talking to brilliant people or making movies, she spends her time painting, reading, and guiding backcountry excursions. Shilo also did his PhD at Columbia studying the elastic properties of molecular water. When he's not in the film studio, he's exploring sound in music. They are both freelance professors at various universities. - Blog: http://DemystifySci.com/blog - RSS: https://anchor.fm/s/2be66934/podcast/rss - Donate: https://bit.ly/3wkPqaD - Swag: https://bit.ly/2PXdC2y SOCIAL: - Discord: https://discord.gg/MJzKT8CQub - Facebook: https://www.facebook.com/groups/DemystifySci - Instagram: https://www.instagram.com/DemystifySci/ - Twitter: https://twitter.com/DemystifySci MUSIC: -Shilo Delay: https://g.co/kgs/oty671