My guest on today's show, Mike Feldstein, is a true air quality ninja and the brilliant founder of Jaspr. With a background in wildfire restoration and air quality consulting, Mike harnessed his expertise to launch Jaspr, a cutting-edge air purifier company that revolutionizes air science and technology. https://www.instagram.com/mike.feldstein/ https://bengreenfieldlife.com/jaspr His mission? To safeguard your air quality and supercharge human health using the latest advancements in air quality science and tech. In this episode, you'll get to discover more about Mike's journey from a business school dropout to an air quality consultant and the groundbreaking features of the Jasper unit. From tackling mold and dust to the impact of microplastics and the importance of proper ventilation, we'll cover it all. Plus, don't miss my personal experience with Jaspr and valuable tips for optimizing indoor air quality in your home. Tune in for a breath of fresh air (literally and figuratively) as you get to uncover the science behind better breathing and healthier living. Jaspr collaborates with air experts and provides practical, real-world advice on enhancing air quality and indoor environments. Their target audience is anyone serious about improving their home’s health—and by extension, their own health. Jaspr's singular focus is crafting the best air purifier possible. They have one product: the Jaspr Pro. The Jaspr Pro filter (use code BEN to save an exclusive $200 off from August 1st–8th—after this, the discount code will only provide you with $100 off) is a robust 4-pound unit, which is about ten times heavier than many other products on the market. It features a pre-filter, a HEPA filter, and carbon components, ensuring an efficient and thorough air-cleaning process with minimal maintenance. Whether you're interested in improving your indoor air quality, keen on the science of air filtration, or just curious about the latest innovations in health and wellness, this episode is a must-listen. Get ready to breathe easier and live healthier as Mike and I unveil the secrets to cleaner air and a better quality of life! What I Discuss with Mike Feldstein: How Mike’s thoughtful gesture of providing his top-tier HEPA air filtration unit, Jaspr, significantly improved my sleep quality during my recent trip to Austin …06:03 Mike’s journey from online marketing to air quality expert and disaster remediation specialist …09:55 The inadequacy of mold removal certifications, how real-world experience and testing are crucial for success in the industry …12:41 The pervasive issue of air pollution, including micro-plastics and particulates from car tires, the unique market in China for canned Canadian mountain air, and the alarming results of UK air tests…17:29 How the Jaspr air filtration unit measures air quality using the PM 2.5 reading, which tracks tiny particles that can enter your lungs and bloodstream and VOCs (volatile organic compounds) to adjust its fan speed, ensuring cleaner air…21:12 How most homes are built for cost efficiency (rather than optimal human health), how materials often contain harmful chemicals, and how HVAC systems, the "lungs" of the home, are usually not designed for good airflow…24:52 How cooking produces harmful particulates that can spread throughout the house, plus the key areas for placing air filtration units like Jaspr…28:53 The unique benefits of the Jaspr air filtration unit, which was developed from Mike's experience with wildfire smoke…40:10 The difference between air scrubbers and purifiers, how HEPA filters work, and the square footage Jaspr covers…44:28 The price of Jasper's system, filtering water vs. air, and the importance of a decentralizing air purification system…48:15 Why the Jasper air purifier doesn't use UV light or negative ion generation, and the "turbo mode" function…51:16 The feedback and objections about the Jaspr air purifier and why it cannot be smaller…56:14 Minimal EMF levels of the Jaspr air purifier…58:13 The crucial importance of air filtration in relation to indoor mold since outdoor mold is mitigated by nature's air purifiers like wind and sunlight…1:00:10 The company's exceptional customer support and lifetime guarantee…1:04:37 Full Show Notes: https://bengreenfieldlife.com/jasprpod Additional Resources: Ben Greenfield Life Website: https://bengreenfieldlife.com/ Ben Greenfield Life Podcast: https://bengreenfieldlife.com/podcast/ Ben Greenfield Books: https://shopbengreenfieldlife.com/collections/books Instagram https://www.instagram.com/bengreenfieldfitness/ Facebook https://www.facebook.com/BGFitness X https://twitter.com/bengreenfield TikTok https://www.tiktok.com/@bengreenfield #BenGreenfield #IndoorAirQuality #cleanair #hepafilter