Brought to you by Shopify global commerce platform providing tools to start, grow, market, and manage a retail business https://shopify.com/tim Eight Sleep’s Pod Cover sleeping solution for dynamic cooling and heating https://eightsleep.com/Tim and AG1 all-in-one nutritional supplement https://drinkag1.com/tim Resources from this episode: https://tim.blog/2023/06/21/jake-muise/ Maui Nui Venison: https://mauinuivenison.com Jake Muise (@mauinuivenison) is CEO at Maui Nui Venison, a company he co-founded in 2017 that works to balance invasive axis deer populations on the island of Maui, channeling that management into incredible nutrient-dense food. Maui Nui was selected for Fast Company’s “Top 10 Most Innovative Companies in Agriculture of 2023,” and its venison has been served in restaurants across the country, including Alinea, The French Laundry, and Saison. Prior to Maui Nui, Jake was executive director of the Axis Deer Institute for 12 years, part of a two-decades-long project focused on axis deer and their long-term management in Hawai’i. Please enjoy! 00:00 Intro 01:58 Lava cowboys 10:11 What does Maui Nui mean? 11:24 A Hawai’i history primer 18:46 The problem with (and delicious solution to) axis deer in Hawai’i 25:51 The three-year hunt that became the Maui Nui springboard 39:56 The life-changing power of volleyball and free pizza 49:35 Seven on, seven off 53:02 Processes, metrics, and moon-fluence 56:46 Surpassing USDA regulations — in the wild 1:04:12 A typical night of harvesting 1:11:40 The humble, hungry, and smart way to build a world-class team 1:18:19 Feedback that separates the As and Bs from the Cs 1:27:15 Assigned and recommended reading 1:31:58 Nutrient density 1:43:05 Clawback allowances 1:46:23 Secret Pinterest boards 1:50:04 The old lady on the couch game 1:54:07 Tug of war 1:57:01 Can the business sustainably scale up without selling out? 2:01:10 Jake’s billboard 2:03:15 Parting thoughts Tim Ferriss is one of Fast Company’s “Most Innovative Business People” and an early-stage tech investor/advisor in Uber, Facebook, Twitter, Shopify, Duolingo, Alibaba, and 50+ other companies. He is also the author of five #1 New York Times and Wall Street Journal bestsellers: The 4-Hour Workweek, The 4-Hour Body, The 4-Hour Chef, Tools of Titans and Tribe of Mentors. The Observer and other media have named him “the Oprah of audio” due to the influence of his podcast, The Tim Ferriss Show, which has exceeded 900 million downloads and been selected for “Best of Apple Podcasts” three years running. Sign up for "5-Bullet Friday" (Tim's free weekly email newsletter): https://go.tim.blog/5-bullet-friday-yt/ Follow the Tim Ferriss Podcast: https://tim.blog/podcast/ Visit the Tim Ferriss Blog: https://tim.blog/ Follow Tim Ferriss on Twitter: https://twitter.com/tferriss/ Follow Tim Ferriss on Instagram: https://www.instagram.com/timferriss/ Like Tim Ferriss on Facebook: https://www.facebook.com/TimFerriss/