Dive deep with Vic Mensa as he unravels his journey from selling weed to mastering the art of business. In this episode, learn about the 93 Boyz's groundbreaking moves in the cannabis industry, becoming Chicago's first Black-owned cannabis company with a dispensary. Discover the psychology behind the 93 Boyz brand and the marketing strategies that propel them forward. Africa's potential shines brightly as Vic emphasizes its vast resources and the continent's promising future. He also highlights the success of his Black Star Festival in uniting Black Americans with the people of Ghana. From discussing the power of publicity over advertisements to the laws of branding, Vic provides insights into the nuances of building a brand. Listen to his candid revelations about the artists that influenced him, the importance of giving back to the community, and the hurdles he overcame in Chicago. For a holistic understanding of Vic Mensa's entrepreneurial spirit and his dedication to his roots, don't miss this episode. From branding to business, it's a masterclass in navigating the music and cannabis worlds. #VicMensa #93Boyz #CannabisBusiness #musicentrepreneurship 0:00: 💪 Intro 2:06: 🌿 Vic Mensa discusses his evolution in the marijuana industry and how selling weed taught him valuable lessons. 5:26: 🎵 Vic Mensa discusses his journey in hip-hop, including his influences and the development of his own sound. 10:29: 🌿 The speaker discusses the hurdles faced by black-owned cannabis brands in obtaining licenses and the importance of substantial inclusion in the industry. 15:53: 💪 The interviewee discusses the importance of building a brand, giving back to the community, and the impact of his Ghanaian heritage on his life and career. 21:07: 🌍 The speaker discusses the influence of his African heritage and global perspective on his business strategy. 26:58: 🌿 The speaker discusses the branding strategy for their cannabis company and the importance of colors and words in creating a strong brand identity. 34:04: 🌍 The speaker discusses the potential for collaboration between black Americans and Continental Africans in building businesses and industries in Africa, particularly in Ghana. 37:01: 💡 The Black Star Line Festival in Ghana was a free festival that aimed to provide clean water facilities and bring artists together while also being profitable through sponsorships and VIP tickets. 42:08: 🎵 The speaker discusses his plans to create a music festival in Jamaica and other African countries to celebrate global blackness. 47:16: 🌍 The speaker discusses the ambition and vision of a person in Ghana who is planning to build a smart city in the central region of Ghana. 51:44: 💫 Vic Mensa discusses his website 93boys.com and upcoming music releases in an interview.