Sign up for my free Water Fasting Challenge, happening June 25! https://fast.garybrecka.com/now Key takeaways you’ll learn in this episode: - What are the benefits of bone broth and how is the Kettle & Fire process unique? - What shortcuts are companies taking that are hurting the United States food system? - How food studies are funded and where numbers are being manipulated. Join the Ultimate Human VIP community and gain exclusive access to Gary Brecka's proven wellness protocols today!: https://bit.ly/4ai0Xwg Check out Everything happening with Kettle & Fire: https://www.amazon.com/shop/garybrecka/list/19RWEFULAF1SL?ref_=cm_sw_r_cp_ud_aipsfshop_aipsfgarybrecka_H6P14QW099RETVXPSP83 See if Truemed can help you put your pre-tax HSA/FSA dollars to work: https://www.truemed.com/ Get weekly tips from Gary Brecka on how to optimize your health and lifestyle routines - go to https://www.theultimatehuman.com/ For more info on Gary, please click here: ⁠⁠https://linktr.ee/thegarybrecka ECHO GO PLUS HYDROGEN WATER BOTTLE http://echowater.com BODY HEALTH - USE CODE ULTIMATE10 for 10% OFF YOUR ORDER https://bodyhealth.com/ultimate Are you frustrated by the lack of nutrition in our food system? Today’s guest is aiming to change that! Gary Brecka is sitting down with Justin Mares, an entrepreneur and the founder of Kettle & Fire, America’s leading bone broth brand, and the co-founder and CEO of Truemed, a pioneering company enabling Americans to use pre-tax HSA and FSA funds for health-promoting products. They’re discussing how decades of compromises and shortcuts by food companies have led to a broken system that actively harms our health. We dive deep into the benefits of bone broth, the challenges of scaling a health-focused business, and the innovative solutions Truemed is bringing to the healthcare system. Justin aims to shift the food industry's priorities from short-term profits to long-term wellness and give consumers more power over their health! You’ll learn how he’s shifting dollars away from disease treatment and towards the tools that can help us avoid illness in the first place! 00:00 - Who is Justin Mares? 03:00 - How did he start “Kettle and Fire” bone broth? 09:00 - What are the benefits of bone broth and how is their process unique? 13:00 - Why are New Zealand cattle healthier than the United States? 16:00 - What shortcuts are companies taking that are hurting our food system? 18:15 - Where does Kettle & Fire source their ingredients from? 23:00 - What is the biggest challenge of managing a supply chain? 26:00 - Crazy statistics about deficiencies in food leading to deficiencies in the body, leading to disease. 27:30 - Where should I incorporate bone broth into my lifestyle and fasting? 31:30 - Why did he co-found “Truemed” and how are they improving the healthcare system? 38:00 - What is the process for Turemed to put their pre-tax HSA/FSA dollars to work? 41:45 - What is the biggest problem with America’s food system today? 43:15 - How food studies are funded and where numbers are being manipulated with bias. 48:00 - What environmental toxins stay in our food and impact our hormones? 51:50 - Why Europe has made 150 pesticides illegal that the United States allows on our food. 59:00 - Why you should buy from local farmers if you want to see our food system change. 01:02:00 - How the government subsidizes poor farming practices. Follow Justin Mares on X: @jwmares https://x.com/jwmares?lang=en Connect with Kettle & Fire on Instagram: @kettleandfire https://www.instagram.com/kettleandfire/ Check out Justin Mares’ Book: Traction: How Any Startup Can Achieve Explosive Customer Growth Subscribe to his newsletter, The Next: https://justinmares.substack.com/ Gary Brecka: https://www.instagram.com/garybrecka/ The Ultimate Human: https://www.instagram.com/ultimatehumanpod/ Listen on Spotify: https://open.spotify.com/show/5Faf5ecAnYW7AzGdblqd6R Disclaimer: This podcast is for informational purposes only and does not provide medical advice. It is not intended for diagnosing or treating any health condition. Always consult a licensed healthcare professional before making health or wellness decisions. Gary Brecka is the owner of Ultimate Human, LLC which operates The Ultimate Human podcast and promotes certain third-party products used by Gary Brecka in his personal health and wellness protocols and daily life and for which Ultimate Human LLC and / or Gary Brecka directly or indirectly holds an economic interest or receives compensation. Accordingly, statements made by Gary Brecka and others (including on The Ultimate Human podcast) may be considered promotional in nature.