A brand isn’t just a logo, right? There’s so much more that makes a brand what it is, and as such, there’s so much more that designers can do for businesses that are building a brand. In this video, internationally recognized designer, author, and advisor Kevin Finn talks about what branding is, and how he thinks both branding, and a designers role in branding, can evolve in the 21st century. He shares a few principles that are important to understand, and talks about how the world is changing, specifically for businesses and their customers in the 21st century. Want more of Chris's conversation with Kevin Finn? Follow this link to the interview portion of their talk: https://youtu.be/utOyWSf_Pwo Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://thefutur.com/shop 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts == We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host: Chris Do Producer: Mark Contreras Cinematographers/Editors: Stewart Schuster, MOCS Media, Tasca Studios Futur Theme Music: Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic