Today we welcome co-CEOs Norah Weinstein and Kelly Sawyer Patricof, the two very purpose-driven women behind the non-profit Baby2Baby. Since its inception, Baby2Baby has grown into a $80 million organization dedicated to providing basic necessities to children living in poverty across the United States. In this interview, we discuss: 00:00 Intro 03:45 The Culture of Giving Back 07:55 Taking On Pro-Bono Cases 09:31 The Importance of Giving Back 13:36 How Baby2Baby Started 16:40 Talking To Communities In Need 19:22 Taking A Leap of Faith 25:45 Real-Time Challenges 27:20 Diapers are a Symbol of Poverty 34:12 Pushing Boundaries 38:41 Giving Back in an Unhelpful Way 44:26 Yes-Days, No-Days 53:26 Ambassadors and Partnerships 57:08 The Power of Celebrity Moms 01:02:05 Maui Wildfires 01:04:45 How Can You Help 01:10:05 How to Create a Culture of Giving 01:15:47 Instill Giving Back in Children Early 01:19:18 There’s a Lot More to Be Done 01:22:43 Norah and Kelly on Final Five Episode Resources: Baby2Baby https://baby2baby.org/ https://www.youtube.com/@Baby2BabyCharity https://www.instagram.com/baby2baby/ https://www.facebook.com/baby2baby.org/ Norah Weinstein https://www.linkedin.com/in/norah-weinstein-456865230/ Kelly Sawyer Patricof https://www.linkedin.com/in/kelly-sawyer-patricof-618130269/