Join us for this episode with Melkamu Assefa, CEO and Managing Director of Marathon Motor Engineering, one of Ethiopia’s top automotive companies. We talk about Melkamu’s journey from sales to industry leader, the rise of Marathon Motor Engineering, the growth of Ethiopia’s car industry, the future of electric cars, infrastructure development, and insights into car making and team management. More from our partners: Dashen Bank Website: https://dashenbanksc.com Telegram: https://t.me/DashenBankEthiopia EthioTelecom Download Telebirr Remit App on Playstore : https://play.google.com/store/apps/details?id=com.ethiotelecom.telebirr.remit&hl=en&pli=1 Appstore: https://apps.apple.com/us/app/telebirr-remit/id6642675033 Website: https://www.ethiotelecom.et/ 00:00 - Introduction 02:31 - Opening 04:41 - Journey 29:26 - Marathon Motors 48:05 - Working with a global partner 52:49 - Types of cars manufactured 56:07 - Challenges Faced : Forex 01:00:20 - Dealers vs Retailers 01:06:25 - Pricing 01:09:34 - Profit margin 01:17:33 - Electric Cars 01:40:24 - Biggest challenge ever faced 01:48:59 - Aspirations 01:50:24 - Life wisdom Social Links https://t.me/MERI_PODCAST https://twitter.com/MERI_Podcast https://www.instagram.com/meripodcast/ https://www.youtube.com/channel/UCzKNuQ80qNSpt2x-7dsazJg https://youtube.com/@Meriwoch?si=yIpJ3byprnVNwKi1 https://youtube.com/@mericlipset?si=wwa0KeQ_Nv2aPy9l https://www.tiktok.com/@meripodcast https://www.linkedin.com/company/meriethiopian/ Copyright Notice for Meri Podcast: All rights reserved. The content featured in this podcast is protected by copyright laws. Unauthorized reproduction, distribution, or modification of any portion of this podcast is strictly prohibited. For permission to use our content, please contact us at info@meri.et Thank you for respecting our copyright.