What if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them? You can. And you’ll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. Join us as Neil Hoyne, Google's Chief Measurement Strategist, discusses with Chris Do, the rules that apply when looking to use data to convert more customers! Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://thefutur.com/shop Buy Neil's book Converted here: https://amzn.to/3V1m4dn 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts == We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host: Chris Do Producer: Mark Contreras Cinematographers/Editors: Stewart Schuster, Mark Contreras, MOCS Media Futur Theme Music: Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic