Alex Komoroske is a strategic leader who merges the practice, theory, and mindset necessary to tackle complex problems. He spent 13 years at Google, where he worked on Search and DoubleClick and led Chrome’s Open Web Platform. He also spearheaded Augmented Reality in Google Maps and developed toolkits to align companywide strategy from the ground up. After serving as Head of Corporate Strategy at Stripe, he is now co-founding a startup aimed at reimagining the web for the AI era. Alex created the popular “Slime Molds” deck, which offers fresh insights into organizational dynamics. He is also the author of the widely read “Bits and Bobs,” a collection of thought-provoking reflections.In our conversation, we delve into: • “Organizational kayfabe” • “Gardening” vs. “building” • How AI will soon change how we build product • How and why to embrace the adjacent possible • The power of reflection and how to build it into your workflow • How to create emergent properties in organizations • How to run effective “strategy salons” or “nerd clubs” • Much more — Brought to you by: • Eppo—Run reliable, impactful experiments: https://www.geteppo.com/ • Vanta—Automate compliance. Simplify security: https://vanta.com/lenny • Coda—The all-in-one collaborative workspace: https://coda.io/lenny Find the transcript at: https://www.lennysnewsletter.com/p/unconventional-product-advice-alex-komoroske Where to find Alex Komoroske: • X: https://x.com/komorama • LinkedIn: https://www.linkedin.com/in/alex-komoroske-6597336/ • Website: https://www.komoroske.com/ Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ In this episode, we cover: Referenced: • Bits and Bobs Google Doc: https://groups.google.com/g/komoroske-updates/c/2rPJ9EyKVYY?pli=1 • The Compendium: https://thecompendium.cards/ • WebSim: https://websim.ai/ • Dylan Field live at Config: Intuition, simplicity, and the future of design: https://www.lennysnewsletter.com/p/dylan-field-live-at-config • Anthropic: https://www.anthropic.com/ • Claude: https://claude.ai • Steve Jobs on Why Computers Are Like a Bicycle for the Mind (1990): https://www.themarginalian.org/2011/12/21/steve-jobs-bicycle-for-the-mind-1990/ • Kayfabe: https://en.wikipedia.org/wiki/Kayfabe • Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration: https://www.amazon.com/Creativity-Inc-Overcoming-Unseen-Inspiration/dp/0812993012 • How Perplexity builds product: https://www.lennysnewsletter.com/p/how-perplexity-builds-product • Slime Molds: https://komoroske.com/slime-mold/ • Ken Stanley on LinkedIn: https://www.linkedin.com/in/kenneth-stanley-3a159b/ • Evolution through the Search for Novelty Alone: https://www.cs.swarthmore.edu/~meeden/DevelopmentalRobotics/lehman_ecj11.pdf • Tim Urban’s X post on “idea lab” culture: https://x.com/waitbutwhy/status/1639003239801602049 • For self-control, “always” rules are better than “sometimes” rules: https://medium.com/@komorama/for-self-control-always-rules-are-better-than-sometimes-rules-4c38be32f318 • How to Stop Procrastinating on Your Goals by Using the “Seinfeld Strategy”: https://jamesclear.com/stop-procrastinating-seinfeld-strategy • The Iterative Adjacent Possible: https://medium.com/@komorama/the-iterative-adjacent-possible-af3e7038357d • “The Hallmark Card Fallacy” on Infinite Loops: https://www.youtube.com/shorts/7IgApdfBjNI • Tim Urban’s website: https://waitbutwhy.com/ • Adnan Ahmad Sheikh’s post on LinkedIn: Happiness = Reality - Expectations (by Tim Urban): https://www.linkedin.com/pulse/happiness-reality-expectations-tim-urban-adnan-ahmad/ • The Origin of Wealth: The Radical Remaking of Economics and What It Means for Business and Society: https://www.amazon.com/Origin-Wealth-Remaking-Economics-Business/dp/1422121038 • Thinking in Systems: https://www.amazon.com/Thinking-Systems-Donella-H-Meadows/dp/1603580557 ...References continued at: https://www.lennysnewsletter.com/p/unconventional-product-advice-alex-komoroske Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.