Full show notes and worksheet for this episode here: https://jordanharbinger.com/193 From the outside looking in, the life of an online influencer might seem pretty glamorous. Whether that influence is viewed through the window of Instagram, YouTube, or some other popular social media platform, can the FOMO-induced eye of the beholder be blamed if it sees this glamor as a heavily filtered lens into a manufactured reality devoid of substance? In many cases, perhaps not. But we'd argue that today's guest is a notable exception to this jaded perception. In this episode we talk to Mimi Ikonn, a serial entrepreneur best known for Luxy Hair and Intelligent Change, a YouTube influencer with 2.8+ million subscribers, and the author of The Bingo Theory: A Revolutionary Guide to Love, Life, and Relationships. Here, she'll give us some insight into how she and Alex -- her equally influential husband -- keep things real in spite of the daily scrutiny of millions, why authentic audience engagement is crucial to the sustainability of any influencer, and the process of building an online business brick by brick instead of waiting for a lottery-like win. What We Discuss with Mimi Ikonn: 🌞 How Mimi and her husband Alex keep themselves and their relationship real and grounded under the daily scrutiny of millions of people. 🌞 Why authentic audience engagement will always count more than any number of likes. 🌞 The process of building an online business brick by brick. 🌞 Why dramatically scaling up income often leads to depression. 🌞 Mimi's QVCA formula: Quality, Value, Consistency, and Authenticity. 🌞 And much more... 🙍🏻‍♀️ https://www.instagram.com/mimiikonn/ 👱🏻‍♂️ https://www.instagram.com/alexikonn/ Subscribe to the Jordan Harbinger Show here: http://www.jordanharbinger.com/subscribe/ Follow Jordan and The Jordan Harbinger Show ______________________________________________ Website: http://www.jordanharbinger.com/ Facebook: https://www.facebook.com/thejordanharbingershow/ Twitter: https://twitter.com/jordanharbinger/ LinkedIn: https://www.linkedin.com/in/jordanharbinger/ Instagram: https://www.instagram.com/jordanharbinger/ Subscribe: http://www.jordanharbinger.com/subscribe/