Evan Spiegel, the co-founder and CEO of Snap, is one of the very few people in the world who has successfully built and scaled a lasting consumer social product. Snapchat has nearly 1 billion MAUs, and Evan and his team invented some of the most important consumer products and features, including Stories, AR glasses, swipe-based navigation, the camera as the primary UX, and a lot more. *In our in-depth conversation, we discuss:* 1. Why distribution is now the biggest challenge for creating a consumer technology business 2. How Snap innovates at scale with a 9-to-12-person design team: no titles, no hierarchy, hundreds of ideas reviewed weekly with the CEO 3. Why a pure software business is no longer a moat, and what actually creates durable competitive advantages today 4. How AI is changing the way designers work and why they’re now shipping code 5. Why every major Snap feature was copied and how that forced the company to work differently 6. Evan’s prediction that humanity’s comfort with AI will be a bigger bottleneck than the technology itself 7. This year’s crucible moment for Snap *Brought to you by:* WorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUs: https://workos.com/lenny Vanta—automate compliance, manage risk, and accelerate trust with AI: https://vanta.com/lenny *Episode transcript:* https://www.lennysnewsletter.com/p/snapchat-ceo-why-distribution-is *Archive of all Lenny's Podcast transcripts:* https://www.dropbox.com/scl/fo/yxi4s2w998p1gvtpu4193/AMdNPR8AOw0lMklwtnC0TrQ?rlkey=j06x0nipoti519e0xgm23zsn9&st=ahz0fj11&dl=0 *Where to find Evan Spiegel:* • X: https://x.com/evanspiegel • Snapchat: https://www.snapchat.com/@evan • LinkedIn: https://www.linkedin.com/in/evan-spiegel • Website: https://www.spiegelfamilyfund.com *Where to find Lenny:* • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ *In this episode, we cover:* *Referenced:* • Snapchat: https://www.snapchat.com • TikTok: https://www.tiktok.com • Threads: https://www.threads.com • Snapchat+: https://www.snapchat.com/plus • Instagram Plus: https://help.instagram.com/26266751476298047 • Pixy: https://www.pixy.com • Specs: https://newsroom.snap.com/introducing-specs-inc • Bobby Murphy: https://en.wikipedia.org/wiki/Bobby_Murphy • Hard truths about building in the AI era | Keith Rabois (Khosla Ventures): https://www.lennysnewsletter.com/p/hard-truths-about-building-in-the-ai-era • Marc Andreessen: The real AI boom hasn’t even started yet: https://www.lennysnewsletter.com/p/marc-andreessen-the-real-ai-boom • The design process is dead. Here’s what’s replacing it. | Jenny Wen (head of design at Claude): https://www.lennysnewsletter.com/p/the-design-process-is-dead • Claude Cowork: https://www.anthropic.com/product/claude-cowork • Figma: https://www.figma.com • Bill Clinton on X: https://x.com/BillClinton • Superhuman’s secret to success: Ignoring most customer feedback, manually onboarding every new user, obsessing over every detail, and positioning around a single attribute: speed | Rahul Vohra (CEO): https://www.lennysnewsletter.com/p/superhumans-secret-to-success-rahul-vohra ...References continued at: https://www.lennysnewsletter.com/p/snapchat-ceo-why-distribution-is _Production and marketing by https://penname.co/._ _For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com._ Lenny may be an investor in the companies discussed.