Nigel Sylvester is one of the best BMX athletes of our time. Nigel was just a toddler on his little red tricycle when he was drifting around cones set up as race course by his cousin on his driveway. It was history from there. Today, he shares with us how he went from being an avid BMX rider, to pro athlete, to a fully fledged creator and entrepreneur making a living from his childhood passion. New! https://www.behindthebrand.tv/vip Get a short note from me each week with what I've learned from interviewing some of the smartest people in the world -- the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business! Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand Listen to the Podcast http://bit.ly/BehindtheBrandPodcast Join our email group to hear about special events and announcements https://BehindtheBrand.tv Here are my personal favorite Behind the Brand playlists: 1. Behind the Brand full-length episodes: http://bit.ly/BTBfull-length 2. The BEST advice from some of the most successful entrepreneurs: http://bit.ly/supersmartpeople 3. 5 Minutes or less with some of the smartest people on the planet http://bit.ly/BTBunder5min --------------------- More? Get Behind the Brand on... Instagram: http://instagram.com/1goodbrain Twitter: https://twitter.com/BryanElliott Facebook: http://fb.com/BehindtheBrand For business inquiries: 1goodbrain@gmail.com See my film and commercial production work here: http://bit.ly/thegoodbrainwork 10.:35 – How important is the bike? 13:45 – How have bikes changed? 14:40 – Oakley started as a bicycle brand 15:17 – Who influences Nigel Sylvester? 17:00 – Videoing the sport as a kid 20:45 – Getting signed as a pro 23:24 – Should you follow your passion? 26:40 – Behind Nigel Sylvester’s brand 29:26 – Nigel Sylvester’s GO 36:30 – What’s the principals behind your brand? 38:08 – The filmmaking behind Go 42:45 – What do the best creators have in common? 44:22 – Discipline is the key