John Mackey is a visionary entrepreneur, Whole Foods Market’s co-founder, and pioneering conscious capitalism advocate. We discuss his iconoclastic views on business, actionable strategies for purpose-driven entrepreneurship, spirituality in leadership, and more. READ MORE👉🏾 https://bit.ly/richroll856 ✌🏼🌱 - Rich This Episode Is Brought To You By… SQUARESPACE Get 10% OFF with code RichRoll 👉🏾 https://bit.ly/squarespace2024 MOMENTOUS For 20% OFF my favorite products + up to 36% off your first subscription order of Protein or Creatine, go here 👉 https://bit.ly/LiveMomentous2024 Check out all of the amazing discounts from our Sponsors 👉 https://bit.ly/rrpsponsors LISTEN / SUBSCRIBE TO THE PODCAST Apple Podcasts: http://bit.ly/rrpitunes Spotify: http://bit.ly/rrpspotify Google: http://bit.ly/rrpgooglepods Meal Planner: http://meals.richroll.com Voicing Change Book: http://richroll.com/vc Clips Channel: https://www.youtube.com/c/RichRollPodcastClips Newsletter: http://bit.ly/rollcallemail CHAPTERS 00:00:00 Intro 00:02:13 Conscious capitalism and spirituality 00:11:56 Spiritual practices and decision-making 00:12:59 The hero's journey 00:14:15 Embracing challenges 00:17:16 Wacky Mackey's Ventures 00:18:11 The Origin of the Counterculture 00:21:49 Entrepreneurial Spirit 00:25:00 Advice for Entrepreneurs 00:27:46 Rush to Scale 00:30:31 The Value of Culture 00:32:21 AD BREAK 00:34:07 Challenges faced by Whole Foods 00:34:52 Negotiating with Amazon 00:36:49 Conflict of interest in business relationships 00:37:23 Regrets and reflections on the Amazon acquisition 00:42:02 Exploring options and pressure to go private 00:43:04 Decision to merge with Amazon 00:45:39 Leaving Whole Foods 00:46:27 Clash with Amazon leadership 00:50:26 Emotional response to visiting Whole Foods 00:50:40 The leadership transition 00:51:53 Erewhon and upscale competition 00:53:16 The ideal market concept 00:54:20 The benefits of competition 00:55:42 Psychedelic Experiences 00:55:43 Ad Break 00:57:12 Psychedelic Experiences 01:02:48 Deepening Through Breathwork 01:02:58 Unconditional Love for Self 01:06:21 Spiritual Growth and Readiness 01:08:07 Mother's Influence and Disappointment 01:15:19 Father's Support and Influence 01:16:39 Course in Miracles and Spiritual Awakening 01:23:37 The hero's journey and practicing love 01:25:29 Facing heavy situations and staying grounded 01:28:23 Meditation and breathwork practices 01:33:54 Balancing idealism and realism in business 01:40:57 Ethical veganism and business compromises 01:43:08 The challenges of changing eating habits 01:45:49 The vision behind Love Life 01:49:14 Components of Love Life 01:59:29 The concept of an infinite game 02:01:43 The absence of thinking about legacy 02:03:45 Biohacking and Alternative Healing 02:05:15 Opening of New Adventure 02:05:47 Competitiveness and Sports Weekends 02:06:07 Infinite Game and New Adventures 02:06:13 Final Thoughts CONNECT WITH RICH ✩ Website - http://richroll.com​ ✩ Rich Roll Podcast - https://richroll.com/all-episodes/ ✩ Instagram - https://www.instagram.com/richroll/ ✩ Twitter - https://twitter.com/richroll ✩ Facebook - https://www.facebook.com/richrollfans ✩ Strava - https://www.strava.com/athletes/14443?oq=rich ✩ Memoir: Finding Ultra - https://www.richroll.com/shop/books/finding-ultra/ ✩ Meals - http://meals.richroll.com​ ✩ Cook - The Plantpower Way - https://www.richroll.com/shop/books/the-plantpower-way-signed/ ✩ Italian! - The Plantpower Way: Italia - https://www.richroll.com/shop/books/the-plantpower-way-italia-signed/ ✩ Support - https://www.patreon.com/richroll FILMED AND EDITED BY BLAKE CURTIS & DAN DRAKE https://www.blakecurtis.net/ https://www.dandrake333.com/ * * * * * NEW TO RICH? Hi I'm Rich Roll. I'm a vegan ultra-endurance athlete, author, podcaster, public speaker & wellness evangelist. But mainly I'm a dad of four. If you want to know more, visit my website or check out these two the NY Times articles: http://bit.ly/otillonyt http://bit.ly/vegansglam I LOVE MAIL! SEND IT HERE: 2630 Conejo Spectrum St. Thousand Oaks, CA 91320 #richroll #richrollpodcast