Full show notes: https://bengreenfieldlife.com/lymapodcast In this episode with Lucy Goff, you'll hear how a near-fatal bout of septicemia after childbirth sent her on a decade-long search through the world's leading science institutions, and how that search led to LYMA, a company built around the conviction that damaging your skin to improve it is the wrong approach entirely. You'll discover why the collagen you get from ablative lasers, microneedling, and radiofrequency is scar collagen, how cold laser works by a completely different mechanism, and what a head-to-head gene expression study in human skin revealed when a cold laser was compared to an LED running ten times the power. Lucy Goff is a former journalist and luxury publicist who walked away from a successful career to change the wellness industry from the ground up. She launched the LYMA Supplement in 2018, followed by the LYMA Laser, the first FDA-cleared at-home clinical-grade laser. LYMA is now recognized as one of Fast Company's Most Innovative Beauty Companies, a King's Award for Enterprise winner, and one of the fastest-growing private companies in Britain. Use code BEN10 to save 10% off the LYMA Laser at https://www.bengreenfieldlife.com/lyma (not valid on the LYMA Laser PRO). Timestamps: 02:31 Lucy's story: septicemia, a Swiss clinic, and the birth of LYMA 04:56 What the supplement industry taught Lucy about patented ingredients 06:21 How a hospital knee laser accidentally rejuvenated skin 09:35 What actually happens to skin at the cellular level as it ages 10:42 Why ablative lasers, microneedling, and radiofrequency produce scar collagen 19:04 Why LED masks cannot structurally change your skin 21:49 Head-to-head study: cold laser activates 45 genes, LED activates one 24:43 How cold laser works inside your cells 28:02 LYMA Laser vs LYMA Laser Pro 29:17 Using the LYMA beyond the face 31:47 Hair loss, DHT, and follicle stimulation 37:27 Eye safety and why you don't need goggles 39:15 The three-minute protocol and 12-week gene reset 43:45 Why cheap Amazon lasers don't work 💊Shop My Curated Marketplace of Vetted Products! - https://shoplifemarket.com 🏋️Sign up for a FREE Coaching Call! - https://jointriumphcoaching.com 📩 Check out my FREE newsletter! - https://bengreenfieldlife.com/newsletter/ 🔗My Website: https://bengreenfieldlife.com/ 🔗My Podcast: https://bengreenfieldlife.com/podcast/ 🔗My Books: https://shopbengreenfieldlife.com/collections/books Connect with me: ⬇️ Instagram https://www.instagram.com/bengreenfieldfitness/ Facebook https://www.facebook.com/BGFitness X https://twitter.com/bengreenfield TikTok https://www.tiktok.com/@bengreenfield