Get my 147 favorite business ideas for 2025, with full launch plans included here: https://tkopod.co/youtubeD I sat down with Kevin Throop, founder of Toasted Tours, and talked about creating his unconventional tour business. Kevin, formerly at Tesla, wanted to control his destiny, starting with $65,000 and a $3,000 school bus. He renovated the bus for wine tours in Temecula, using a "lipstick on a pig" strategy to make it appealing despite limited funds. Kevin launched with a basic Instagram account, focusing on appealing visuals and honest storytelling. He emphasized customer experience, including wine and food. The move to a semi-truck trailer bus was driven by a desire for expansion and a unique platform. This required ensuring it was legal and insurable, collaborating with the California Highway Patrol. Kevin drew inspiration from Tesla and Apple, aiming for visually appealing products that sell themselves. His vision includes franchising to promote safety and best practices. https://www.instagram.com/toastedtours https://www.toastedtours.com/ Timestamps below. Enjoy! --- Audio podcast on all podcast platforms: https://toolkit.tkopod.com/podcast Free weekly business ideas newsletter: https://tkopod.com Private community where we build cool businesses together: https://TKOwners.com Learn more about me: https://www.chrisjkoerner.com/ Business ideas shorts channel: ⁨@thekoernerofficeideas⁩ (https://studio.youtube.com/channel/UCzjpCGEXR7BU-_SJSl59CGQ) The Koerner Office highlights: ⁨@thekoernerofficesegments⁩ (https://studio.youtube.com/channel/UCYEzHNmI-1oIqimmOnul_fg) AI-enabled accounting software, because Quickbooks SUCKS: https://lazybooks.com/ --- --- For the Algorithm: #KevinThroop #TrailerBus #SemiTruckTour #ShippingContainerMakeover #WineTours #TemeculaWineCountry #CaliforniaAdventures #UnconventionalBusiness #Entrepreneurship #BusinessInnovation #TeslaInspiration #SocialMediaMarketing #ViralMarketing #BootstrapBusiness #CreativeBusinessIdeas #UniqueExperiences #TourismIndustry #FirstPrinciplesThinking #SmallBusinessSuccess #TransportationInnovation #CustomerExperience