On this episode the Colin and Samir Show, we sit down with Spotify CEO and Founder Daniel Ek. We talk through Spotify's recent announcements on podcast monetization, discovery and data, and Daniel's vision for the future of video on Spotify. Watch on Spotify: https://open.spotify.com/episode/7bIjmqAIbUfUceJuU2479H?si=9wD00mVhQaeLkS6InCj4zw 00:00 - Spotify’s Creator Ambitions 03:25 - CEO Daniel Ek on Spotify’s Big Podcast Deals 07:22 - Discovery on Spotify 13:08 - Monetization and Revenue Sharing 18:48 - Challenges with Ads & Subscription Models 24:02 - The Future of Multi-Format Creators 30:06 - AI and Creator Tools 38:15 - Debrief: Reflections on Spotify’s Strategy 42:35 - Ads vs. Subscriptions in the Creator Economy 48:02 - Lessons from YouTube Premium 50:32 - Four Things Spotify Must Do to Win Creators 53:02 - Keeping Viewership Private 56:15 - Closing Remarks COLIN AND SAMIR’S NEWSLETTER 📫 125,000+ read our free newsletter that breaks down the business of creators. Sign up: https://bit.ly/publish-press ASK US A QUESTION ❔ We answer questions from creators every Sunday in our newsletter. Submit yours here: https://bit.ly/publish-creator-support GET IN TOUCH 🌍 Our website: www.colinandsamir.com 🌍 Work with us: ColinandSamirTeam@unitedtalent.com JOIN OUR COMMUNITY 📡 Discord: https://discord.com/invite/colinandsamir 📸 Instagram: https://instagram.com/colinandsamir 🐦 Twitter: https://twitter.com/ColinandSamir 🎵 TikTok: https://www.tiktok.com/@colinandsamir ABOUT US We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.