On this episode of The Fighter and The Kid, Brendan Schaub and Bryan Callen break down how the UFC and MMA landscape has completely changed — and why being a great fighter is no longer enough to succeed. Schaub explains how today’s UFC fighters must build a brand, master social media, and promote themselves just to stay relevant. From Dana White’s evolving business model to the pressure fighters face outside the octagon, the conversation dives into why some talented fighters never make it. They also touch on the changing entertainment industry, audience fatigue with political content, and how competition has never been higher across MMA, comedy, and media. Plus, the guys react to viral trends, influencer culture, and the rise of “alpha” courses and online personalities. If you follow UFC, MMA news, fighter careers, or want insight into how the fight game really works today — this episode gives you the real behind-the-scenes perspective. Cheers - For a limited time our listeners are getting 20% off their entire order by using code Fighter at CheersHealth.com. Just head toCheersHealth.com and use code Fighter for 20% Off Good Chop - Use code 50fighter to get $50 off plus free shipping on your first order at https://goodchop.com/podcast Truewerk - Get 15% off your first order at https://truewerk.com/ with code fighter. That’s https://truewerk.com/ Progressive - https://www.progressive.com/ O'Reilly - https://oreillyauto.com/FIGHTER #UFC #MMA #DanaWhite #BrendanSchaub #BryanCallen #UFCPodcast #MMANews #FightGame #UFCFighters #CombatSports #FightBusiness #PodcastClips #MMATalk For more The Fighter and The Kid visit: http://www.fatkz.com/ Brendan's Tour Dates: https://www.fatkz.com/brendan-schaub-tour-dates/ Bryan’s Tour Dates: https://www.bryancallen.com Follow Brendan on social media: Twitter https://twitter.com/brendanschaub Instagram https://instagram.com/brendanschaub Thicccboy YT https://youtube.com/c/thicccboy Follow Bryan on social media: Twitter https://twitter.com/bryancallen Instagram https://instagram.com/bryancallen “Best Of” series, new episodes drop every Monday https://youtu.be/LqB7FOkLwqs TFATK Clips Channel: https://www.youtube.com/channel/UCohZMReM1dQ5BMeYOlr71mA The Fighter and The Kid on Facebook: https://www.facebook.com/thefighterandthekid/ Listen to The Fighter and The Kid on Soundcloud: https://soundcloud.com/fighterandthekid Subscribe to The Fighter and The Kid on iTunes: https://itunes.apple.com/us/podcast/the-fighter-the-kid/id706421907?mt=2 Chapters 0:00 Intro 3:00 Brendan's mom's update 4:00 Golden Hour Live show 6:20 Brendan's backward cigar at Fight Companion 7:50 Bryan almost fights at show 14:15 Jo Koy stories 20:50 Guys talking about feelings 30:10 Sweaty people 32:50 People who stink 51:15 Current Events