Doug Price remembers arriving in Colorado Springs in 2011 when streetlights were dark, parks were not being watered and the city was struggling to pay its utility bill. Fifteen years later, Colorado Springs has built a national identity as Olympic City USA and the Pikes Peak region welcomes more than 25 million visitors a year. In this episode of the Colorado Business Podcast, Visit COS President & CEO Doug Price explains how tourism, civic leadership and coordinated investment helped transform Colorado Springs. Doug shares lessons from a 52-year hospitality career, the creation of City for Champions, the development of the Olympic City USA identity and the business impact of attracting visitors throughout the year. The conversation also explores destination marketing, downtown and regional growth, the local sports and live-music ecosystems, Labor Day Lift Off, Fountain Creek, smart growth and the leadership required to keep building a city where people want to visit, work and raise a family. FEATURED GUEST Doug Price President & CEO, Visit Colorado Springs https://www.visitcos.com/ https://www.linkedin.com/in/doug-price-889aba34/ ABOUT THE COLORADO BUSINESS PODCAST The Colorado Business Podcast features entrepreneurs, founders, builders and leaders shaping Colorado's business community. Subscribe on YouTube: https://www.youtube.com/@ColoradoBusinessPodcast Explore more episodes: https://coloradobusinesspodcast.com/