Bozoma Saint John (@badassboz) is the Chief Brand Officer at Uber. Until June 2017, she was a marketing executive at Apple Music after joining the company in its acquisition of Beats Music. In 2016, Billboard named her Female Executive of the Year, she appeared on Fortune’s 40 under 40, and Fast Company’s 100 Most Creative People. Bozoma was featured in Tribe of Mentors, but this conversation covers topics that go far beyond what was covered in the book. Enjoy! Connect with Bozoma Saint John: Like Bozoma Saint John on Facebook: https://www.facebook.com/SaintBoz Follow Bozoma Saint John on Twitter: https://twitter.com/badassboz Follow Bozoma Saint John on Instagram: https://www.instagram.com/badassboz The Badass Brand-Builder: Bozoma Saint John Show Notes: https://tim.blog/2017/12/27/bozoma-saint-john-2/ SUBSCRIBE: http://bit.ly/1dSzTkW About Tim Ferriss: Tim Ferriss is one of Fast Company’s “Most Innovative Business People” and an early-stage tech investor/advisor in Uber, Facebook, Twitter, Shopify, Duolingo, Alibaba, and 50+ other companies. He is also the author of five #1 New York Times and Wall Street Journal bestsellers: The 4-Hour Workweek, The 4-Hour Body, The 4-Hour Chef, Tools of Titans and Tribe of Mentors. The Observer and other media have named him “the Oprah of audio” due to the influence of his podcast, The Tim Ferriss Show, which has exceeded 200 million downloads and been selected for “Best of iTunes” three years running. Connect with Tim Ferriss: Visit the Tim Ferriss PODCAST: https://bit.ly/2rYjUBr Visit the Tim Ferriss BLOG: http://bit.ly/17jDHw3 Like Tim Ferriss on FACEBOOK: http://on.fb.me/1avYUxq Follow Tim Ferriss on TWITTER: http://bit.ly/17d94TE Follow Tim Ferriss on INSTAGRAM: http://bit.ly/2IfH37J Follow Tim Ferriss on INSTAGRAM: http://bit.ly/2IfH37J