My guest today is one of the most impressive entrepreneurs of all time, Mr. Brian Lee. Brian co-founded billion-dollar businesses such as LegalZoom with Robert Shapiro and The Honest Company with Jessica Alba, which both went public in 2021. He also co-founded ShoeDazzle with Kim Kardashian and wrote the first investment check into Honey, which went on to sell to PayPal for $4B. But he’s not done yet, he’s just co-founded a new company called Arena Club with baseball legend Derek Jeter. While Brian is an incredible success story, he’s also just a great guy. I thoroughly enjoyed our discussion and know you will as well. IN THIS EPISODE, YOU’LL LEARN: 00:00:00 - Intro 00:07:24 - How Brian and team bootstrapped LegalZoom into the behemoth it is today 00:13:06 - How Brian convinced Robert Shapiro to partner with him 00:33:38 - ShoeDazzle with Kim Kardashian 00:36:32 - How they launched The Honest Company to $160M in revenue in year 2 00:41:12 - The secret sauce behind celebrity partnerships 00:47:55 - Honey with Jessica Alba, which went on to sell to PayPal for $4B 00:49:28 - Working with baseball legend Derek Jeter; Why he’s building a new company around baseball cards ✔️ Subscribe to the We Study Billionaires channel: https://www.youtube.com/c/WeStudyBillionaires 🖊️ Access our free show notes and transcript here: https://www.theinvestorspodcast.com/episodes/building-4-unicorn-companies-with-celebrity-partners-w-brian-lee/ 💡 OTHER RESOURCES - Check out The Honest Company: http://www.honest.com/ - Check out ShoeDazzle: https://www.shoedazzle.com/ - Seeking Alpha is a crowd-sourced content service for financial markets. Take control of your financial future — Use our link here for a special $140 discount: https://bit.ly/3PVyNfF ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ABOUT OUR SHOW 🎙 On We Study Billionaires, we interview and study famous financial billionaires including Warren Buffett, Bill Gates, and Ray Dalio. We teach you what we learn and how you can apply their investment strategies in the stock market. 🌍 Website: https://www.theinvestorspodcast.com/we-study-billionaires/ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ LISTEN OR WATCH 🎧 OTHER SHOWS FROM OUR NETWORK: 🏆 Learn from high-profile guests on how to succeed in markets and life on Richer, Wiser, Happier: https://bit.ly/3p3pcHZ 💸 Get introduced to the world of investing and business on Millennial Investing: https://bit.ly/3QakOTf 🏘 Learn the ins and outs of real estate investing on Real Estate 101: https://bit.ly/3JDBXm1 ₿ Get updated on all things Bitcoin on Bitcoin Fundamentals: https://bit.ly/3JEE1di 💰 Learn everything you need to know about investing on The Investor’s Podcast Network: https://www.youtube.com/c/TheInvestorsPodcastNetwork ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ OUR FREE INVESTING COURSES/RESOURCES: 📧Stay up-to-date on financial markets and investing strategies with our daily newsletter, We Study Markets: https://www.theinvestorspodcast.com/newsletters/ 📱Check out our hosts’ favorite apps and services for investing, personal finance, and education: https://www.theinvestorspodcast.com/affiliates/ ✏️We Study Billionaires Starter Pack: https://www.theinvestorspodcast.com/we-study-billionaires-starter-packs/ 🎬 Warren Buffet Investing Course: https://www.theinvestorspodcast.com/warren-buffett-investment-strategy/ 🗂 Asset Allocation Course: https://www.theinvestorspodcast.com/asset-allocation-video-course/ 📂 Intrinsic Value Index: https://www.theinvestorspodcast.com/intrinsic-value/ 🔥 If that is not enough: https://www.theinvestorspodcast.com/tip-academy/ MY FAVORITE STOCK INVESTING TOOLS: 💲 (Paid) TIP Finance Tool: https://www.theinvestorspodcast.com/tip-finance/ 🎁 (Free) Fizviz: https://finviz.com/screener.ashx ☑️Complete list of tools I find most valuable: https://www.theinvestorspodcast.com/stock-investing-tools/ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ WHO I AM: I’m Trey Lockerbie and host of We Study Billionaires🎙. I used to study options trading but pivoted to value investing 💵 after a life-altering dinner with Warren Buffet. Back in the day I was traveling around the world as a musician, but I’ve now settled in Los Angeles with my wife and two children. Together with my wife I started Better Booch 🥃 - a nationally distributed Kombucha company. ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ GET IN TOUCH WITH ME 💬: I’d love to hear from you! Send me a tweet 🐦 directly at https://twitter.com/TreyLockerbie if you’d like to have a quick exchange of thoughts! P.S. We’ve been receiving overwhelming messages of support and we can’t thank you enough! 🙏🏼 We try our best to respond to each and everyone. Please bear with us! 😅🙏🏼 ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ❗ DISCLAIMER: This show is for entertainment purposes only. Before making any decisions consult a professional. This show is copyrighted by The Investor’s Podcast Network. Written permission must be granted before syndication or rebroadcasting.