My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. More profit, less pain. It's out September 18, grab your ticket to the launch event here: https://contrarianthinking.biz/oobo_bigdeal - cs I sat down with my friend Jon Youshaei (@youshaei) to get real about what it takes to build content that actually drives business. We dug into how I face down public speaking fears, deal with critics, and why showing both the grit and the glam is essential. I also shared exactly how I make money—through my holding company of “boring” businesses, my media brand, and investments—plus the systems I use to scale it all. We talked deal-making, financial literacy as a moat, and the responsibility creators have to tell the truth. If you’re serious about building wealth and not just followers, this episode is for you. 00:00 Introduction 00:02 Navigating the World of Business Content 00:23 Overcoming Fear and Criticism 01:27 The Concept of 'Show Don't Tell' 02:41 The Moment of Realization 03:01 Curiosity and Financial Literacy 03:31 Changing the Investment Landscape 06:48 The Importance of Processes and Systems 12:38 Creating High-Quality Content 14:47 Repurposing Content and Finding Viral Moments 20:08 Building a Community with Cult Sayings 22:36 Consistency in Personal and Professional Identity 23:00 Building a 21st Century Media Company 24:31 Breaking Down Income Streams 29:05 The Challenges of Brand Deals 32:55 The Value of Education and Info Products 38:59 The Importance of Deal Making 44:44 Facing Business Challenges MORE FROM BIGDEAL: 🎥 Youtube: / @podcastbigdeal 📸 Instagram: / bigdeal.podcast 📽️ TikTok: / big.deal.pod MORE FROM CODIE SANCHEZ: 🎥 Youtube: / @codiesanchezct 📸 Instagram: / codiesanchez 📽️ TikTok: / realcodiesanchez OTHER THINGS WE DO: 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u