In this Australian Business Podcast episode, your host Zara McGuffie sits down with e-commerce founder, Cameron Greenwood. Together, they discuss why building communities around your business can be beneficial for both the customers and the founders in fostering loyalty, friendships and stronger brand connections. Topics covered today: 1. The benefits of building communities 2. How to build a community as an e-commerce business 3. How creative marketing can impact growth 4. How to nurture communities outside the digital realm Resources mentioned in this episode: Zorali https://www.zorali.com Ask a question (select the Business podcast) https://bit.ly/R-quest ________________________ Rask Resources All services: https://bit.ly/R-services Financial Planning: https://bit.ly/R-plan Invest with us: https://bit.ly/R-invest Access Show Notes: https://bit.ly/R-notes Ask a question: https://bit.ly/R-quest DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg