TIMESTAMPS: 00:00 Wellness Starts Within 02:01 Campus Soap Origin Story 03:48 Learning to Make Soap 04:37 Trust and Word of Mouth 06:11 Pricing and Early Mistakes 07:24 From Side Hustle to LLC 09:56 COVID Demand Explosion 13:53 Logistics Systems and 3PL 16:41 Standing Out in a Crowded Market 19:07 Delegation and Leadership Growth 21:12 Warehouse Expansion Strategy 24:33 Product Line and Viral TikToks 26:58 pH Balance Education 31:12 Building Community on Social Media 32:45 Anonymous Question Box 33:00 Wild Student Questions 34:17 No Shame In DMs 34:42 TikTok Shop Breakdown 35:18 Hooks And Affiliates 37:18 TikTok Live Selling 39:08 Poor Minds Partnership 41:33 Building Salt Baes Community 43:42 BV Explained And Stigma 45:20 Education Over Shame 46:20 Home Remedies Talk 47:31 Roots And Longevity 48:20 Investors And Scaling Up 50:08 Where Customers Buy 52:27 Pop Ups And Invest Fest 56:34 Motherhood And Harmony 59:22 Final Plugs And Goodbye Rashad Bilal: How do you turn a $67 investment into an 8-figure business? In this episode of Earn Your Leisure, we sit down with Jhalesa Seymour, founder and CEO of Salt.XO, to discuss how she built one of the fastest-growing feminine hygiene brands by solving a real problem, listening to customers, and creating a powerful community around her products. Jhalesa shares the strategies that helped Salt.XO scale—from leveraging TikTok Shop and mastering logistics to pricing products correctly, expanding into retail, building partnerships, and managing rapid growth. She also opens up about turning a side hustle into a full-time business, taking control of her own warehouse, and balancing entrepreneurship with motherhood. Beyond business, we have an important conversation about women’s health, pH balance, BV, and why these topics deserve more attention. Whether you’re an entrepreneur, e-commerce founder, or someone looking to build a brand from the ground up, this episode is packed with valuable lessons you won’t want to miss. #EarnYourLeisure #SaltXO #JhalesaSeymour #Entrepreneurship #Ecommerce #TikTokShop #Business #SmallBusiness #Startup #WomenInBusiness #BrandBuilding #Marketing #BusinessGrowth #FounderStory #FinancialLiteracy Call to action word - salt Michael MacDonald: Yes Warren buffet video Subscribe and watch more videos here: https://www.youtube.com/@EarnYourLeisure Join the EYL community for deeper training and a more detailed approach: https://www.eyluniversity.com Join the number one stock club in the world: https://www.ianinvest.com Invest Fest | August 7-9, 2026 Grab early bird tickets now: https://www.investfest.com