“Muscle is like having a million birr in the bank.” — Getachew Melese. Our guest for this episode is Getachew Melese, Founder & CEO of Sweatbox APG (Addis Performance Gym) and Founder of the Ethiopian Fighting Championship (ETFC). From starting his journey in Taekwondo and working as a fitness trainer to building Sweatbox and creating a professional platform for combat sports in Ethiopia, Getachew’s journey has been shaped by discipline, risk-taking, continuous learning, and a drive to build something of his own. In this conversation, we explore fitness, entrepreneurship, discipline, CrossFit, building and scaling Sweatbox, and the journey behind ETFC. Getachew shares lessons from his personal and professional journey, his perspective on physical strength and long-term health, the realities of building a fitness business in Ethiopia, and his vision for creating a professional combat-sports ecosystem where Ethiopian fighters, coaches, and other professionals can build sustainable careers. Abyssinia Remit: https://mcnpkmnf81rz7s-0mxl8ql8p6yz8.pub.sfmc-content.com/wvki4fcnklo?src=Meri&cmp=rmt Amibara Properties: You can reach their sales and corporate consulting teams via the following contact lines:- Line 1: +251 901 69 69 69; Line 2: +251 969 36 36 36 Dukamo Coffee CMC: https://maps.app.goo.gl/yPQwHfz4xWNR3k1Z9 Phone No: 0950050607 To advertise on Meri: https://meri.et/advertise +251974255555 info@meri.et Social Links https://t.me/MERI_PODCAST https://twitter.com/MERI_Podcast https://www.instagram.com/meripodcast/ https://www.youtube.com/channel/UCzKNuQ80qNSpt2x-7dsazJg https://youtube.com/@Meriwoch?si=yIpJ3byprnVNwKi1 https://youtube.com/@mericlipset?si=wwa0KeQ_Nv2aPy9l https://www.tiktok.com/@meripodcast https://www.linkedin.com/company/meriethiopian/ Copyright Notice for Meri Podcast: All rights reserved. The content featured in this podcast is protected by copyright laws. Unauthorized reproduction, distribution, or modification of any portion of this podcast is strictly prohibited. For permission to use our content, please get in touch with us at info@meri.et Thank you for respecting our copyright.