Michael Norton (The Ritual Effect, Happy Money) is a social psychologist and professor. Michael joins the Armchair Expert to discuss what it was like having his parents own a greeting card store, where his interest in psychology came from, and why he loves to design social experiments. Michael and Dax talk about humble bragging, why people don't like braggers, and why studying people's rituals can be an insight into their state of mind. Michael explains why people develop irrational habits to avoid admitting failure, why people need a diversity of emotions, and how couples create custom behaviors to show their affection for each other. Watch Armchair Expert episodes: https://www.youtube.com/playlist?list=PLzPEuwClyOzDdlrAmU-IwKncG87qrF7Vw Follow Armchair Expert on social: https://www.instagram.com/armchairexppod https://www.facebook.com/ArmchairExpPod/ https://twitter.com/armchairexppod Connect with Wondery https://wondery.com/shows/armchair-expert-with-dax-shepard/ https://www.facebook.com/WonderyMedia https://twitter.com/WonderyMedia https://www.instagram.com/WonderyMedia https://www.tiktok.com/@wonderymedia About the Show: Hi, I’m Dax Shepard, and I love talking to people. I am endlessly fascinated by the messiness of being human, and I find people who are vulnerable and honest about their struggles and shortcomings to be incredibly sexy. I invite you to join me as I explore other people’s stories. We will celebrate, above all, the challenges and setbacks that ultimately lead to growth and betterment. What qualifies me for such an endeavor? More than a decade of sobriety, a degree in Anthropology and four years of improv training. I will attempt to discover human “truths” without any laboratory work, clinical trials or data collection. I will be, in the great tradition of 16th-century scientists, an Armchair Expert. Watch Armchair Expert every MONDAY, WEDNESDAY, and FRIDAY here on Youtube! Listen to episodes ad-free by joining Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting https://wondery.com/shows/armchair-expert-with-dax-shepard/ #armchairexpert #daxshepard Episode 916