Show Notes: https://retipster.com/186-paul-decampo/?utm_source=youtube&utm_medium=social&utm_campaign=podcast&utm_content=e2hyLs23uuk 10X Your Income from Land Investing: https://welcome.retipster.com/webinar-invite/?utm_source=youtube&utm_medium=social&utm_campaign=podcast&utm_content=e2hyLs23uuk Join Our Community: https://welcome.retipster.com/newsletter/?utm_source=youtube&utm_medium=social&utm_campaign=podcast&utm_content=e2hyLs23uuk Paul do Campo is a professional copywriter and real estate investor. He helps real estate investors with their follow-up marketing. Today, we’re talking about how to use the right words in our communication, the importance of follow-up, how to implement follow-up, and how Paul has figured out how to use the right blend of communication to win repeatedly as a real estate investor. 00:00:00 - Introduction to Paul do Campo 00:04:40 - How Paul Got Into Copywriting 00:09:05 - What Is Copywriting? 00:15:44 - Using Humor and Storytelling 00:18:32 - How OmniDrip Works 00:24:43 - What a Follow-Up Sequence Looks Like 00:32:34 - Leveraging “Friendly Familiarity” 00:37:42 - KPIs and Metrics 00:42:25 - How OmniDrip Integrates With a CRM 00:49:58 - Why You Shouldn’t Fear the Unsubscribes 00:53:30 - The Best Marketing Medium for Land Investors 01:00:16 - Cost Comparison: Warm vs. Cold Leads #retipster #retipsterpodcast #sethwilliams #pauldecampo #realestate #realestateinvesting #copywriting #businesscopywriting #followupmarketing #leadnurturing #copywritingtips #salescopytactics #emailmarketing #textmessagemarketing #directmailmarketing #prospectengagement #convertingleads