In this video, Phyllis shares her insights on the importance of having a good idea that is both obvious and cool, and how this can lead to a successful business. Drawing from her personal experience of running a business, she stresses the importance of personal branding and authenticity, which she believes are critical in endorsing a business. She provides guidance on how to establish a two-word brand that accurately represents one's true self. Phyllis also touches on the topic of code-switching, where individuals change their behavior or language to fit into different social settings, and advises against it. Instead, she encourages people to show up as their best selves, which will attract like-minded people who appreciate and value authenticity. The speaker also emphasizes the importance of respecting the rules of the house in different cultures. Phyllis Strawder Brandma's House https://www.brandmashouse.com Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://thefutur.com/shop 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts == We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host: Chris Do Producer: Mark Contreras Cinematographers/Editors: Stewart Schuster, MOCS Media, Tasca Studios Futur Theme Music: Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic