We always appreciate research-based arguments here at the Rational Reminder and when those arguments might rattle some assumptions we get particularly excited. Today we have an eye-opening conversation with finance professor Alex Edmans, in which he discusses his idea of growing the pie and how social change and value relate to investor decisions. Alex's work is deeply rooted in skepticism and a critical method of assessing evidence, an approach that has resulted in surprising and sometimes paradoxical findings. We get into a fascinating conversation dealing with employee satisfaction and ESG, with Alex challenging some commonly held beliefs around socially responsible investing, with the data to back it up. A strong theme that emerged during our chat is the need for these conversations to be grounded in research, instead of empty rhetoric, and Alex's data-rich perspective is a great inspiration. Towards the end of the episode, Alex talks about the practical, individual application of his ideas, and how an empowered employee can add value on any level. So, to hear all this and a whole lot more unmissable insight, join us on the show. Timestamps: 0:00 Intro 2:45 "Growing the Pie" 7:10 ESG Funds/Employee Satisfaction 1:03:20 How do you Define Success in your Life? Book From Today’s Episode: Grow the Pie: How Great Companies Deliver Both Purpose and Profit — GROW THE PIE – by Alex Edmans Links From Today’s Episode: Rational Reminder on iTunes — https://itunes.apple.com/ca/podcast/the-rational-reminder-podcast/id1426530582. Rational Reminder Website — https://rationalreminder.ca/ Shop Merch — https://shop.rationalreminder.ca/ Join the Community — https://community.rationalreminder.ca/ Follow us on Twitter — https://twitter.com/RationalRemind Follow us on Instagram — @rationalreminder Benjamin on Twitter — https://twitter.com/benjaminwfelix Cameron on Twitter — https://twitter.com/CameronPassmore Alex Edmans on Twitter — https://twitter.com/aedmans 22 in 22 Reading Challenge — Join the Rational Reminder’s 22 in 22 reading challenge! Ben’s Reading Code (22 in 22 Challenge): 7XWESMK Cameron’s Reading Code (22 in 22 Challenge): N62IPTX Professor Alex Edmans — https://alexedmans.com/ Alex Edmans Gresham College Lectures — https://www.youtube.com/results?search_query=gresham+alex+edmans 'What to trust in a "post-truth" world' TedTalk — https://www.ted.com/talks/alex_edmans_what_to_trust_in_a_post_truth_world?language=en