As you know, most of the time, Acquired episodes are audio-only. But this episode, there's a full video version! And it was only fitting to release it on Netflix, the streaming home of 'Seinfeld'. Seinfeld, which ended three decades ago, has been watched by 72 million Americans so far THIS YEAR. Behind that incredible stat is an equally incredible business story: obsessive creators, perfect market timing, an ownership structure that aligned incentives for the long term…all of which created a sitcom that became number one by breaking all the rules. *Sponsors:* Many thanks to our fantastic Fall '26 Season partners: - Sierra: https://link.acquired.fm/sierra - Anthropic: https://link.acquired.fm/claude - Sentry: https://link.acquired.fm/sentry - WorkOS: https://link.acquired.fm/workos *Links:* - Sign up for email updates, get our takeaways and research photos from each episode, and vote on future topics: https://www.acquired.fm/email - The Acquired Seinfeld Companion PDF: https://library.acquired.fm/episodes/seinfeld.pdf - Top of the Rock: Inside the Rise and Fall of Must See TV by Warren Littlefield: https://a.co/d/07mZ8yJb - Comedian: https://www.imdb.com/title/tt0328962/?_ssoLoop=1 - The Seinfeld Chronicles: An Unnecessary Data Exploration by Andy Kirk: https://link.acquired.fm/andykirkseinfeld - Worldly Partners' Seinfeld Study by Arvind Navaratnam: https://worldlypartners.com/businesshistory - Jerry Seinfeld's 2017 Harvard Business Review Interview: https://hbr.org/2017/01/lifes-work-jerry-seinfeld - All episode sources: https://www.acquired.fm/episodes/seinfeld#sources *Carve Outs:* - Seinfeld - "The Marine Biologist": https://www.imdb.com/title/tt0697729/ - Seinfeld - "The Jacket": https://www.imdb.com/title/tt0697713/ - Seinfeld - "The Dinner Party": https://www.imdb.com/title/tt0697684/ - The Seinfeld Chronicles: An Unnecessary Data Exploration by Andy Kirk: https://link.acquired.fm/andykirkseinfeld - Buck's of Woodside: https://link.acquired.fm/buckswoodside - Tin Can: https://link.acquired.fm/tincan *More Acquired:* - Get email updates and vote on future episodes! https://www.acquired.fm/email - Join the Slack http://acquired.fm/slack - Check out the latest swag in the ACQ Merch Store! https://www.acquired.fm/store _Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions._