Why is video content crucial for your business’ success? Why should you start content marketing today? Why doesn't advertising work anymore? Ted talks about the importance of video for any business and how it was one of the biggest things that made Aputure succeed. In his presentation, he shares 7 key tips to start creating effective content marketing. He also shares quick easy tips that any business owner can start implementing to make better videos today. 📗On the stream, Chris recommended Seth Godin's book “This is Marketing”: https://amzn.to/2ujggli 1:00 - You are not better than Content 2:30 - Tip 1: Stop selling your sh*t! Stop advertising. 4:40 - Focus on providing value. 5:15 - Tip 2: There is more than one way to make content. Creation vs. Collaborate vs. Curation. 9:30 - Make your social media channel a destination. 10:00 - You don’t need a lot of gear to make content. 13:00 - Tip 3: Consistency (and the different types of consistency). 15:00 - Make sure the subjects you’re making content on is consistent. 16:00 - It helps if you’re making content for you (and people like you). 17:00 - Tip 4: PERSONALITY FIRST. Give 110% 20:00 - Tip 5: Stop being so serious. 21:45 - Tip 6: Simple production tips. Soft light. Eye light. Dark background. Decorate your “set.” Personality. 25:00 - Tip 7: Stop the Nefarious Mentality. focus on making stuff that makes you happy. Don’t fool yourself, and don’t fool others. 30:00 - How do you go from being behind the camera to being in FRONT of the camera? Don’t do it to be famous. 32:30 - Let go of the facade of how you want people to see you. Be yourself. 35:00 - How do you convince your company to make content? They’re stuck on advertising. 40:30 - Consistency: What if you get bored on one subject? What if you like a lot of things? How do you focus? 45:00 - If you start making content around what you do, you get many opportunities. 47:00 - Who can speak faster – Ted Sim, or Matthew Workman? 50:00 - How do you do “curation” properly? Most people just steal and don’t credit. How do you curate ethically? 52:30 - What is the next disruptor in video and film making? Cinema Glass/Lenses. Motion Control. Content Marketing. 56:00 - You don’t need good gear to make good content. How do you get started? 1:01:00 - Show recap. About The Guest Ted Sim is the Host and Executive Producer of Indy Mogul, the Webby-award winning filmmaking channel with 1 million+ subscribers. As both a creator and entrepreneur, he is passionate about not only education but also helping other creatives succeed. His company Aputure is the fastest growing cinema lighting company and gives indie filmmakers worldwide the chance to compete regardless of their budget. @tedsimtv https://www.youtube.com/user/indymogul/ https://www.youtube.com/user/aputurephoto https://www.aputure.com/ --- 👉Subscribe: https://goo.gl/F2AEbk 👉See our Academy Channel: https://goo.gl/vB9zoP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL BOOKLIST – Essential Reading for Creative Professionals: https://bit.ly/biz-booklist Essential Design Books: https://bit.ly/futur-design-books Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — AFFILIATE LINKS* 🙏 Support The Futur by purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur 🎧 Do you like the music? Check out the music libraries we use in our affiliate links below: Epidemic Sound: http://share.epidemicsound.com/thefutur Artlist: http://bit.ly/2uWdna7 Get our FAVORITE notebook from Baron Fig: https://baronfig.com/?ref=zQoKL — 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/ — Host– Chris Do Content Director– Matthew Encina Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas Live Editor– Jona Garcia Editor– Stewart Schuster, Mark Contreras, Aaron Szekely, Ricky Lucas, Jona Garcia Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Neue, Calibre Futur theme song— Adam Sanborne