George Heaton is the owner and creative director of the British luxury streetwear brand, Represent. 0:00 Intro 02:40 What is the mission you're on? 02:50 What made you obsessed with winning? 02:50 What influence did your father have on you? 04:37 What was your brother Mike like? 05:04 What did your parents do for a living? 05:28 Did you always grow up wanting to be in fashion? 06:12 The influence your older brother had on you 07:09 When was the idea of Represent born? 09:38 Where did that chip on your shoulder come from? 10:11 What was his shedding phase like? 12:07 Starting Represent in 2012 14:37 Why don't people start? 17:04 How do you feel now about the old products you used to make in the shed? 17:49 What do you say to people who want to start their business? 18:35 Trying to scale the business 19:48 Hiring people 25:51 How do people get the answers they need to take them to the next level? 26:44 What made you step out of the CEO position and hire a CEO? 29:05 A phase where you didn't like yourself 30:53 How did you know you wanted to change? 33:56 Creating those next steps for the business? 40:29 Creating a solid company culture 41:24 Self-awareness 42:42 Staying in touch with the business side of things as a creative 46:23 The letter that nearly ended Represent 50:38 Company lawsuit 53:39 What his experience of it was at that time 55:55 What makes Represent special? 58:09 What is it about Represent that we don't see? 01:00:08 People stealing Represent's designs 01:02:38 How do you view money now? 01:04:23 What it's been like trying to create a life outside of the business 01:05:39 The brand being linked to your self-esteem and identity 01:09:34 How important is it that you surround yourself with the right people? 01:11:01 Romantic Relationships? 01:15:40 Opinions on work-life balance? 01:20:27 Advice on how to run a clothing line 01:24:13 How to get the motivation to go do the thing 01:25:14 What have you learned from hiring? 01:26:43 What if Michael decided he wanted to stop? 01:30:05 What is next for George? 01:31:37 What is the next goal? 01:32:57 What are you good at? 01:36:06 The last guests question You can purchase all Represent products, here: https://bit.ly/3PyaKoX Follow George: Twitter - https://bit.ly/4cosMDP Instagram - https://bit.ly/3xh1crW Join this channel to get access to perks: https://www.youtube.com/channel/UCGq-a57w-aPwyi3pW7XLiHw/join Follow me: https://beacons.ai/diaryofaceo Shop the Conversation Cards: https://thediary.com/products/the-cards Sponsors: Shopify: http://shopify.com/bartlett This episode of The Diary Of A CEO was filmed at Gold Tree Studios, located in the heart of the Sunset Strip, West Hollywood, California