🔔 Subscribe for more great content: https://www.youtube.com/lewishowes ▶️ Recommended for you: https://youtu.be/cKwykBHgNio He slept in his socks on a garage floor because it was too filthy to touch. That was Jesse Cole eight years ago, broke, sleeping on an air mattress, betting everything on a wooden bat baseball team nobody wanted. Jesse is the founder of Fans First Entertainment and the man behind the Savannah Bananas, the "Find Your Yellow Tux" author who turned a dying college summer league into a movement that now plays in front of millions. He explains the moment he realized baseball itself was broken and why he studies Walt Disney more than any business book. He also opens up about the night his wife got a text from a birth mother on Mother's Day that changed their family forever. You'll hear how a bat trickster became a starting first baseman and how a Broadway A-lister ended up pitching in front of 80,000 fans. Jesse still signs autographs until the very last fan leaves, every single night. This conversation will change how you think about customers versus fans, and about what it actually costs to build something the world has never seen before. Find Your Yellow Tux http://findyouryellowtux.com/ Jesse's Instagram https://www.instagram.com/yellowtuxjesse/?hl=en Banana Ball: The Unbelievably True Story of the Savannah Bananas https://amzn.to/4eVxqLV Fans First: Change The Game, Break the Rules & Create an Unforgettable Experience https://amzn.to/4vdJyO4 Find Your Yellow Tux: How to Be Successful by Standing Out https://amzn.to/4oDSI54 Listen to this episode on the go! 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-school-of-greatness/id596047499 🟢 Spotify: https://open.spotify.com/show/07GQhOZboEZOE1ysnFLipT?si=a03d916bade54d4f For more info about this episode, go to https://lewishowes.com/1963 💰 get my NEW YORK TIMES BESTSELLING book "Make Money Easy" today!https://lewishowes.com/moneyyou 📙 get my NEW YORK TIMES BESTSELLING book "The Greatness Mindset" today! https://lewishowes.com/gmyo 📤 sign up for my FREE newsletter https://lewishowes.com/greatnessdelivered Follow Lewis! Instagram: https://www.instagram.com/lewishowes/ Tiktok: https://www.tiktok.com/@lewis Facebook: https://www.facebook.com/lewishowes/ Twitter: https://twitter.com/LewisHowes 💻 Website: http://lewishowes.com/ 📲 For more Greatness text PODCAST to +1 (614) 350-3960 Get More Greatness! Greatness Clips: https://www.youtube.com/@GreatnessClips Spanish: https://www.youtube.com/@LewisHowesEspañol Portuguese: https://www.youtube.com/@LewisHowesPortugues Lewis Howes Shorts: https://www.youtube.com/@lewishowesshorts 00:00:00 - Intro 00:02:51 - Believing When Everyone Says No 00:08:24 - Testing Banana Ball During Covid 00:11:42 - Going $1 Million in Debt 00:16:25 - Eliminating Boring Parts of Baseball 00:21:02 - Building a Billion Dollar Brand 00:26:39 - Preparing for MLB Stadiums 00:32:46 - The Pre-Show Is the Main Event 00:37:01 - Overcoming Childhood Trauma 00:41:49 - Fostering Children & Marriage 00:49:48 - Balancing Family and the Tour 00:59:22 - Why He Will Never Sell 01:12:20 - Scaling Without Diluting Fans 01:23:22 - Bringing Broadway to Baseball 01:34:26 - Three Truths & Greatness #greatness #inspiration #motivation